Question

Topic: Taglines/Names

Tagline Help Please For Online Shop

Posted by Purple Lullabies on 150 Points
Hi Marketing experts!

I’m new to your community and really need help in creating a tagline for our online shop. We've been brainstorming for a week yet everything we've come up with sounds okay in our heads but lame when said aloud.

Some info that might help:

* Shop’s name – SITTING PRETTY

* Target market – women in mid 20's to late 30's

We offer dresses, shoes (flats and wedges), bags and fashion accessories for ladies in their 20’s. We also have special collections for expecting and postpartum mothers (think floral, bohemian, vintage, dainty and chic but NOT luxurious).

All creations are brand new and aimed at giving customers a satisfying and guilt-free shopping experience through great quality at very affordable prices. All apparel can be worn daily or to semi-formal gatherings. We sell only two pieces per design so clients never have to go through that dreadful “same dress” moment. All purchases over $15 get free door-to-door shipping via trusted domestic couriers.

Shopping has always been therapeutic for most women but it’s a pastime that gets stashed away in the need to prioritize motherhood and full-time jobs. This fashion line was created for women who spend all day multitasking and deserve to look fabulous without having to stretch the dollar to dangerously breaking points.

Though we have collections for the slim and trim (patronized by single yuppies), our established target market is richly composed of women in postpartum who want to clear their closets of maternity wear but are truly concerned about the added "baby weight." We amp up each client’s confidence by presenting charmingly priced pieces that flatter their new figures.

Our site was launched just over a month ago and already we’ve received tons of email from patrons raving about the designs, quality and affordability of our dresses, shoes and bags. One customer said she can now indulge in wardrobe mania “without feeling like buying a new dress is painfully choosing vanity over milk and diapers.”

Would really appreciate your creative input!
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RESPONSES

  • Posted by Jay Hamilton-Roth on Accepted
    A couple of ideas to get you thinking:
    - Beautiful Unique Clothing For Everyday Pleasure
    - Affordable & Beautiful Wear For Every Body
  • Posted by Purple Lullabies on Author
    @ Jay Hamilton-Roth

    Hi Jay!

    Thank you very much for being the first one to respond.

    Off topic for a bit -- I've been viewing MP (literally) for years and I've always gotten inspiration from your suggested names and taglines :-)

    I'm especially interested in the words "Beautiful" and "Everyday Pleasure."

    One of our brainstorming sessions last week suggested the phrase "Every Goddess deserves..."

    Any thought on how to play around these ideas? Sort of finding a way to make them mesh well into one tagline.

    I know it may be a bit much but women in postpartum do like (and need) healthy amounts of flattery and confidence boosts :-)
  • Posted by Jay Hamilton-Roth on Accepted
    (Thanks for your kind words)

    Here's one way to incorporate "goddess" into my previously suggested taglines:
    - Beautiful (Unique) Goddess Clothing For Everyday Pleasure
    - Affordable & Beautiful Goddess Wear For Every Body
  • Posted by CarolBlaha on Accepted
    Guiltless Pleasure
    Guiltless Shopping Pleasure
    Everyday Goddess Pleasure
    Affordable, Beautiful Pleasures
  • Posted by Visual Clue on Accepted
    Look Beautiful, Feel Beautiful

    Your online change room

    Whatever your style, we'll give you a smile

    Bringing inner beauty to life
  • Posted by CarolBlaha on Member
    Change your style, not your budget
    Change your style, keep your budget
    Your Closet Can burst without bursting the piggy bank
  • Posted on Member
    because we won't stand for anything less!

    I love it - hope you do.
  • Posted by Purple Lullabies on Author
    Thank you all for your wonderful suggestions!

    We've decided to go with a tagline that combines Jay's and Image implied's ideas :-)

    Have a wonderful weekend everyone!
  • Posted by Purple Lullabies on Author
    So sorry, my bad. Was in such a hurry I wasn't able to mention CarolBlaha.

    Thank you Carol for your creative input! Good thing I didn't miss to check the box before closing out the question :-)

    Cheers!

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