Know-How Exchange : Taglines/Names

1) Describe what it is,unless the product is so well-recognized, you simply need a creative name.

2) Cater to your customers

3) Short is good.

4) Make it memorable

lots of good info at the Brand Channel ..

https://www.brandchannel.com/home/

We do projects like this all the time. Most clients don't really understand how important this decision is, and they are not prepared to spend the money to do it right. So what happens is they save the money, do it themselves, and realize at the eleventh hour that it's all wrong.

Then they call us in to "save the day," and there's no time to do it right or we'll miss some deadline they've set for themselves. It hurts to turn the client away, but it hurts worse to do a sub-optimal job because there's no time to do it right.

So, self-serving as it sounds, Randall's advice is right -- and it's more important than you probably realize right now. Unfortunately, it also looks like it might be too late for you. If the product is already produced and packaged, you may need to compromise the marketing effort when it comes to your branding strategy.

Here's a way out: We can assess the situation from an objective point of view and let you know if we believe, based on years of experience in branding, we (or anyone else) can create the brand image you want. It will cost you a lot less than actually creating the brand -- especially if it's based on a sub-optimal positioning.

(The marketing plan, including the brand positioning, should come BEFORE the product is produced and packaged, not after.)