Know-How Exchange : Taglines/Names

Where are your clients located?
We want to sell locally to kitchen fitters/builder traders that buy and install quality affordable kitchens. We are also wanting to sell to kitchen carcasses/unit makers, they make the units and buy the doors in and we want to supply them.

Are you selling to homeowners, designers, or architects?
We want to try and sell B2B but we do have another company that sells retail.
Why would someone want your products?
We're the only company locally that makes vinyl wrapped doors for kitchens/bedrooms/cabinets, our prices are very competitive, no compromise on quality and we can provide bespoke sizes within 2-3 working days, other companies take 2-3 weeks on bespoke sizes. They mass produce standard sizes and there is no way they can delivery bespoke sizes in 2-3 days.
How are they better/different from your competition?
We quality check every single door, which over looked with mass production, we use the best vinyl on the market, not the cheap thin stuff the larger companies use, We're using german stuff that is expensive but we are not going to compromise quality. No one produces them locally, we can route anything out on a Panel, we did mickey mouse on wardrobe doors for a customer over the weekend as a birthday present for his little girl - we're willing to go that bit extra for our customers-personal touch. Customer service is second to none.

We make high gloss kitchen/bedroom/cabinet doors, also woodgrains.
We want to sell to the local fitters that have a show room and buy from someone else, they only design and fit. We also want to supply construction companies that buy one of large quantities for a job.

Read more: https://www.marketingprofs.com/ea/qst_question.asp?qstID=38946#ixzz1pBH87Cl...

What are you trying to communicate with the slogan?
We want a catchy slogan that will get them thinking and when they find out what we do, make them smile, a play on words.
What's the purpose of the slogan? Who are you targeting with the communication?
We want to target other businesses.

Start by answering Jay's questions. That will give us something useful to go on as we create a great slogan for you.

If you also tell us how you will evaluate suggestions that will help too. How will you select the slogan? What are your criteria for a good slogan? Once you have it, how will you ever know if it is working?

We will have a lot more interest and responses from customers if the slogan works.

Separate question: What is "destige?" It's not a familiar word. No it's one we made up, a play on words - sort of, instead of prestige doors, we decided to call the company destige doors, as it sound better and prestige doors was taken. It's a new word/name.

Read more: https://www.marketingprofs.com/ea/qst_question.asp?qstID=38946#ixzz1pBKCX8b...

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