Question

Topic: Taglines/Names

Tagline Needed For Mech Seal N Pump Company

Posted by Anonymous on 3/25/2012 at 1:17 AM ET 250 Points
hi, me n my partner are in a dilemma coming up with a catchy tagline for our new small company. We're dealing with mechanical seals and pumps mainly for industrial use. Our company name is Vanguard Seals & Pumps. We appreciate each n every respond thanx!
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RESPONSES

  • Posted on 3/25/2012 at 9:08 AM Accepted
    What's the objective of the tagline? What do you expect it to do for you? Are you concerned that people won't understand what you do based on the name of the company?

    And who is the target audience for this tagline? Where are they? What's important to them when it comes to products like yours? How do they make the purchase decision?

    And if we come up with a dozen tagline possibilities, how will you know which one to select? What are the criteria for picking a winner?

    Once we understand what you want the tagline to accomplish or communicate, we'll be able to come up with a number of good ideas for you.
  • Posted on 3/25/2012 at 10:09 AM Author
    hi there, thank you for your respond. we apologize for not being clear on our objective in our first post. basically what our company is buying and selling of pumps and mechanical seals and another very important aspect of our job scope is to provide solutions to our clients' water leakage problems in their factories and advice on the type of pumps and mechanical seals that's suitable for their applications. the type of liquid that we're dealing with could be of low-viscosity like pipe water to high-viscosity such as sludge waste. we cover a wide range of clients in the industrial sector such as chemical plants, the oil & gas sectors and also mineral water bottling plants.

    my partner and i were from different companies of the same field and are just starting out together early this month and we do hope that we can make it through with our limited resources.

    we hope that our tagline will give us the image that although we're of a newly formed company, we're able to provide professional solutions n advice that they can trust for the water problems in their factories through our years of experience in this field. the tagline can also not be so serious as long as it gets the message across. the winner will be based on the objective above with the best idea.

    we thank the members here again for your valuable time and precious feedback.
  • Posted on 3/25/2012 at 11:01 AM Author
    To add to what i've just posted, i think our company name is quite straightforward so i'm pretty sure people will have an idea of what we do based on our company name, to people of the same field at least.

    We'll be putting the taglines across the back on our uniform (collared t-shirt) that we'll be printing after we've chosen our taglines and we'll be wearing that for our client visits from then on. :)
  • Posted on 3/25/2012 at 12:41 PM Accepted
    Pumps at (their) best

    One stop water solutions
  • Posted on 3/25/2012 at 12:49 PM Author
    One stop water solution is pretty catchy hydronext thanx! Any1 else?
  • Posted on 3/25/2012 at 8:33 PM Author
    Hi philgrisolia, sorry for not being clear, what we meant about our uniformed collared t-shirt, it'll certainly have our company name and logo in front. The back will be reserved for the tagline and our contact number

    Thank you for your feedback! :)
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