Question

Topic: Taglines/Names

Givp

Posted by natalie.field on 3/30/2012 at 5:03 AM ET 250 Points
Hi running a campaign called global innovation venture partner. Need a theme, or a quote for the same. any help?

GIVP Programme 2012
The world of GIVP
Collaboration and co-innovation drive business success today. It is also the spirit that drives GIVP, or the Global Innovation Venture Partner (GIVP) programme. A programme that looks ahead,, to give the world the best of innovation.

The GIVP Programme is an effort to identify companies that create path-breaking products and solutions. And take their creations to new markets. It is an opportunity that brings us closer to innovators around the world.

https://site.logica.com/givp+programme+2010/400017702
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/30/2012 at 8:59 AM Accepted
    What The World Needs Now Is ...
    Have a World-Class Idea?
    Spark Your Idea Globally
  • Posted on 3/30/2012 at 9:41 AM Moderator
    I'm having a problem understanding who the target audience is, what you want them to do, and what's in it for them.

    Maybe it's on the website, but I'm just not getting it. You even have a section titled "Why be a part of it?" only it doesn't give a clear and compelling answer. I see words like "exciting opportunity" but I can't figure out if I'm in your target audience or what those exciting opportunities are for me.

    Maybe you need to narrow your target audience and/or be explicit about what you want them to do and how that will benefit them.
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