Question

Topic: Taglines/Names

Tagline And Name Needed For Charity Pet Shop!

Posted by Anonymous on 4/2/2012 at 2:30 AM ET 250 Points
Hi everyone! I am having some difficulty coming up with a name for an online pet shop that will be donating it's proceeds to local shelters and animal rescue organizations.

We will be selling collars, accessories, coats, etc., but not supplies like crates and such.

I am located in a fairly upscale suburban neighborhood in Ohio, and there is a possibility that we may open an actual shop in this location as well. Right now we are focused on the online store, though, and I cannot seem to come up with an original idea! Most combinations of home, rescue, shelter, pet, paws, etc. are already taken by different rescue groups.

I did like the tagline "collars for a cause", but that's already a charity. Considered "helping homeless pets" as a tag but it doesn't seem to convey the retail end of things, just sounds warm and fuzzy. Any ideas? Thanks so much!
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RESPONSES

  • Posted on 4/2/2012 at 2:28 PM Member
    "Outfit your pet to lend a helping paw" I'll keep thinking about it because I love dogs.... if something comes to me I will re-post.
  • Posted on 4/2/2012 at 2:37 PM Author
    Thank you, Elizabeth! I like the helping paws idea...
  • Posted by Jay Hamilton-Roth on 4/2/2012 at 4:52 PM Member
    Is the pet shop a non-profit or a for-profit (that's donating a % to non-profits)?
    In your opinion, why would people shop at your website (instead of other websites, other local stores, etc.)? What makes your shop unique from the others (beyond your donation)?
  • Posted on 4/3/2012 at 1:24 AM Author
    Hi Jay, thanks for your response. The shop will be a for-profit, and we will be donating a % to non-profits.

    I hope that the idea of donating a % of our profits would make us somewhat unique amongst most pet shops. Other unique things? All of our items are original designs, and made by hand in the US. We are focused on high quality collars, coats, and leashes, with the possibility of expanding into other items down the road. We will not be carrying anything that can be found in a big-box pet store-- everything here is unique, and we also offer customizations to our pieces.
  • Posted by Jay Hamilton-Roth on 4/3/2012 at 9:07 AM Accepted
    I'd suggest focusing on your primary benefit (original, USA-made), and let your donation be mentioned in your tagline and/or other marketing. For example:

    Handmade For (4) Paws
    Fido's Handmade
    Lovingly Original Pet Supplies
  • Posted on 4/3/2012 at 11:09 AM Author
    I should mention as well that I don't want the donation element to come off as gimmicky. My partner and I are designers by trade, and passionate about animal rescue, and we thought this would be a great way to combine our two loves. So the donation element is not an afterthought but really a major focus of our plan. I would like to emphasize this somehow in the tagline...
  • Posted on 4/3/2012 at 1:01 PM Member
    Charity pet mart/mall

    Kindness pet shop

    Charity puppy shop

  • Posted on 4/4/2012 at 2:19 AM Author
    We have decided to call the shop "To The Rescue" but still need a tagline... any ideas anyone?
  • Posted by Hemeeri on 4/12/2012 at 3:28 AM Member
    The Paw Rescueteers: 'Howl for one, and one for howl'
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