Question

Topic: Taglines/Names

Help! Need A Good Campaign Name

Posted by Anonymous on 4/4/2012 at 12:21 PM ET 250 Points
I need to come up with a name for a campaign on Climate Change. Main objectives are to get people to change their behaviours around the house (i.e.energy and water use) and transport (i.e. use more public transport and walk and cycle more) and to eventually normalise carbon friendly actions. The campaign must not be of a scaremongering nature and must certainly not be seen as green or eco in any way. So, something that is going to pull people along/engage with them/pull on their emotions in a positive way rather than berate them for not doing enough.

Any thoughts would be massively appreciated!
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RESPONSES

  • Posted by CarolBlaha on 4/4/2012 at 12:53 PM Accepted
    I applaud you for the direction you are going. To not water your message down by the almost trite "green" message and not guilting people into change.

    I'm thinking something along the obesity campaign, telling people to "just move" . I think in moving people into little steps, which become habits, more steps will be added.

    "Little changes for Climate Change"
  • Posted by Jay Hamilton-Roth on 4/4/2012 at 1:06 PM Accepted
    Take Your Next Step
    Step Up For The Future
    Every Little Step Counts (Matters)
  • Posted on 4/4/2012 at 1:26 PM Accepted
    March for Earth/planet

    Change for good
  • Posted by Visual Clue on 4/4/2012 at 2:53 PM Accepted
    Climb-it. (Climate)
    "Looking up for change"

    Climate- Kitchen to Cars

    Free Credits
    "The best reward is a better world"
  • Posted by SteveByrneMarketing on 4/4/2012 at 3:05 PM Accepted
    Here are a few ...

    Climate Change - Starter Kit
    Climate Change - Personal Steps
    Climate Change - First Steps
    Climate Change - Ripple Effect
  • Posted by Gary Bloomer on 4/4/2012 at 4:54 PM Accepted
    Is your campaign name for internal use, or is it to cover your public profile?

    If it's the former, you can call it anything you want to.

    If it's the latter, you're basically asking people to give you headlines and subheads for free.

    If you're representing a non profit, asking for pro-bono help is fine. If you're not representing a non-profit, might you be taking advantage of people's good nature? Might you be better off posting your question in the Hire An Expert section as a paid job?
  • Posted by CarolBlaha on 4/4/2012 at 8:11 PM Accepted
    I like some of the above, they inspired me to contribute a bit more-- love ripple image

    A ripple can make a wave
    Make a ripple for a change
    Little Changes Matter
    A ripple changes climate change
  • Posted by marketbase on 4/9/2012 at 7:11 PM Accepted
    Small changes to help ensure your future great-great-great's environment. Aren't they worth it?
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