Question

Topic: Taglines/Names

Brand For A Company Specializing In Private Tours

Posted by philnguyen1994 on 4/12/2012 at 9:22 AM ET 250 Points
Dear everyone,

We currently need a name for a company that organizes private tours in Vietnam. Our customers can decide on limitless options to personalize their travel itinerary, including which destinations, accommodation, time spent, etc. We tailor-make every single trip to cater for the customers' personal requirements and budget.

We aim at a luxury and up-market tourists, especially families who would want to have their own private vehicle, guide, etc when traveling around Vietnam.

Brainstorms: Some of the keywords we have come up with are:
- Vietnam
- tailor-made; private; free; luxury; bespoke; exclusive; unique; independent; just for you; customizable; personalized
- tours; travel; holidays; trips

We are also in need of a tagline. One of our initial thoughts is "Experience Vietnam Your Own Way". We would like to hear your opinions on this idea.

We appreciate your help.
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RESPONSES

  • Posted by Gary Bloomer on 4/12/2012 at 2:27 PM Accepted
    Dear philnguyen1994

    Echoing Phil, let's also clear up any misconceptions that there may be on your part about just what a brand is, and what it is not.

    Your company name and tag line, although important, are not your brand. They simply explain who you are and what you do.

    Your brand—ANY BRAND—does (or ought to do) way, WAY more than simply name a company, a product, or a service.

    In this case, your brand is the romantic projection of everything that a trip to and around Vietnam can possibly be: the sights, sounds, feelings, sensations, tastes, smells, experiences, recollections—the MEMORIES that can only be collected and stored by virtue of having visited Vietnam as one of your clients.

    Your brand is your client's enduring memory of discovery that they'll bring WITH them when they think about a trip to Vietnam, and your brand will be everything your clients take AWAY with them when they leave.

    Your brand is the magnetic force—the critical gravity that pulls people toward wanting to tour Vietnam—and it's the Sun around which people's planets and moons will orbit as they yearn to return.

    Your brand is the realization of your marketing's ability
    to first conjure up, to then promise, and to then follow with, not just through plain old delivery, but through major over delivery.

    Your brand works in people's minds, NOT in the real, measurable world. Your brand does this via the effective, purposeful, and overwhelmingly memorable delivery on everything you tempt people with, and everything people take away with them when they are first offered and then given the experience of the thing that you supply.

    READ ALL OF THAT AGAIN.

    If this were India, your brand would be the tiger in the jungle. Its roar is heard and felt by many. But it, as a beast, is mostly invisible to all but a select few. It is seldom seen. Only its PRESENCE is felt—and once felt, its presence is NEVER forgotten.

    Names:

    Customized Vietnam Tours
    Customized Tours of Vietnam

    I hope this helps. Good luck to you.

    Gary Bloomer
    Princeton, NJ, USA

  • Posted by Visual Clue on 4/13/2012 at 2:17 AM Accepted
    Vietname It
    "Personal Preference Vietnam Tours"

    Your Plan Vietnam
    "getaways just for you"



  • Posted by Jay Hamilton-Roth on 4/13/2012 at 9:19 AM Accepted
    Tailor-Made Vietnam Experiences
    Vietnam Your Way
  • Posted by Hemeeri on 4/14/2012 at 6:04 AM Accepted
    Intimate Indochina
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