Question

Topic: Taglines/Names

Out In The Boondox

Posted by Anonymous on 4/13/2012 at 1:44 AM ET 125 Points
I BOUGHT A RESTAURANT WANTING TO CHANGE THE NAME TO( OUT IN THE BOONDOX ) . YES WITH AN X. ITS IN THE COUNTRY WAS A FISH RESTAURANT REALLY DONT HAVE A THEME OR LOGO KINDA LOOKIN FOR A LOGO IDEA. WE ARE DOING A REMODEL TO UPDATE MAKE EVERYTHING IN THERE CLEAN BRIGHT AND MODERN DECORATIONS AN DO AWAY WITH ALL THE OLD OUTDATED DECORATIONS.
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RESPONSES

  • Posted on 4/13/2012 at 1:45 AM Author
    ANY IDEAS WILL BE APPRECIATED WE WILL BE SELLING STEAK,FISH,BURGERS
  • Posted by Jay Hamilton-Roth on 4/13/2012 at 9:27 AM Accepted
    Who are you trying to appeal to (singles, families, seniors, party-goers, etc.)?
    What's the competition like in the area?
    Anything special about the food you're serving?
    Price point?
  • Posted by whb on 4/13/2012 at 3:24 PM Accepted
    You have the cart in front of the horse. Do not, I repeat do not start with a logo. Start with the MENU first! This is critical. Think of your restaurant as A.... B-R-A-N-D. When you create the entire menu, including, recipes, portions, costing and plate presentation you will have a better understanding of your brand. The name you have picked is is problematic. There are better options. What will the tagline be?

    Then what you determine is service style, casual, fast, relaxed etc. What is the exterior and interior of your facility? What will team members wear? What is the ServPoints Sequence of Service? What makes your brand Better,Different, or Special ?
    Until you have a strategy for the above - the logo is the last of your needs in my professional opinion.
  • Posted by Konsulting Worx on 4/17/2012 at 11:23 AM Accepted
    My suggestion is first tell me what is the best food you can offer... any dish and meal name???.... Always remember logo should always goes after you decide the name and name should be decided right after what's your speciality in food business...
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