Question

Topic: Taglines/Names

Tagline/slogan For Organic Plant-based Health Site

Posted by dselby on 4/20/2012 at 1:29 AM ET 500 Points
We opened as an organic cold-pressed juice & smoothie bar with a delivery service about 18 months ago. We used to call ourselves a juice bar then started calling ourselves a health bar, but we are growing our online delivery business and extending our range to encompass many more healthy food delivery options. We are currently redeveloping our website and have decided to just stick to our name O-zone (removing the words "Organic Health Bar").

Our overall mission is to offer easy healthy living options to time-poor individuals.

Could anybody help with some tagline ideas along the lines of:

Look Younger Feel Younger Live Younger
Optimum Health is Your Greatest Wealth
Preventative Medicine as Nature Intended

Thanks for looking at this :)

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RESPONSES

  • Posted by CarolBlaha on 4/20/2012 at 1:45 AM Accepted
    I love O-zone as your name. It's so hip. Kuddos.

    but the tag lines you are coming up with are not as hip.

    I'd do Ozone, Organic Oyes.

    My thought process: In my experience with similar businesses, people say yes to healthy but when they taste it buy "cheeseburger". So don't tell them the product is healthy, preventive, etc. My "O-yes" is kind of euphoric.

    They already associate organic with healthy, now tell them its going to please the senses. Don't state the obvious and don't lecture.

    And work on the mission statement. You can delivery as you state, but it won't be sustainable without it tasting good. I may be stating the obvious, but there is an assumption "good tasting or good for you".
  • Posted by Visual Clue on 4/20/2012 at 2:55 AM Accepted
    Better Food for the inner YOU

    Fueling the engine inside

    Come on, You know it's right.

    It's what your body wants...

  • Posted by Jay Hamilton-Roth on 4/20/2012 at 9:20 AM Accepted
    (Aside: Be careful with any unsubstantiated health claims you might make. The local FDA and county legal department take a very dim view of people making such claims. If if doubt, talk to your lawyer.)

    Some other suggestions:
    To Your Health!
    Drink To Your Health!
    Deliciously Naturally Refreshing
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