Question

Topic: Taglines/Names

Tagline For A Software Services Company

Posted by Anonymous on 4/25/2012 at 7:31 AM ET 250 Points
I am setting up new software services company. I have plans to develop the company into services, training and product development offerings. I believe in simple, innovative yet powerful solutions. I do things quick and different. I am going to establish the company with similar values. I am looking for a tagline for the company which shows that we are different, committed and we offer best solutions. My company name is VNR Technologies. Can someone please suggest me some taglines.

Thanks in advance
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/25/2012 at 9:10 AM Accepted
    Since your company name gives no clue what you offer (or to who), your tagline needs to do all this work. Specifically, who do you plan to offer your services to? Where are they located? Why would they hire you (ignore that you're quick, different, simple) - what makes you better than the competition? How can you prove it? Are you selling shrink-wrap software? Custom software?
  • Posted on 4/25/2012 at 9:39 AM Author
    Hi Jay,

    Thanks a lot for the questions. Its actually making me think more. I tried to answer some questions below.

    Services offered are:
    Web development
    Software testing services
    Corporate trainings on technologies (Java, .Net, Testing tools like Selenium, webdriver, etc)

    Test management product is something that I am working on now. This would be an opensource product.

    who do you plan to offer your services to? - to any business which require assistance in IT development
    Where are they located? - I am now lookinng at UK market, but can accept projects from anywhere.

    Better than competition:

    Specializes in agile delivery
    We use open source technologies where possible which in turn reduces overall project cost.
    We have professionals who have experience in various domains.

    Hope the information above gives better idea of the company.
  • Posted by Jay Hamilton-Roth on 4/25/2012 at 9:59 AM Member
    Most of what you list are technology "menu items/features" (Java, .Net, etc.). Your prospective clients aren't initially thinking this way - they're looking for help to solve specific problems. For example, you're the best at developing restaurant software or iPad apps for small businesses.

    While "any business which requires assistance in IT development" sounds great, it doesn't show that you can help them better than any other business that provides such services.
  • Posted by telemoxie on 4/25/2012 at 7:22 PM Accepted
    how about, "another software development company."

    One way to differentiate yourself from the competition is by simply being honest and straightforward.

    I would personally get tired of technical companies, who would tell me they were different than everyone else, and then tell me the same basic story I had already heard 100 times.

    Seriously. Test it and see how it works.
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