Taglines/Names - need a name for my new jewelry business from lorispadaro: MarketingProfs Question 39209

Question

Topic: Taglines/Names

Need A Name For My New Jewelry Business

Posted by lorispadaro on 4/27/2012 at 7:51 AM ET 125 Points

I am introducing a new jewelry line - it's based primarily on repurposing buttons of all kinds, and it's also based on a patent pending magnetic system that I've created. I need a name - the only one that is sticking right now is "mageez", not sure about this - any ideas??

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Posted by Jay Hamilton-Roth on 4/27/2012 at 1:15 PM Accepted

Who specifically would be interested in the Jewelry?
What's its price point?
How does the magnetic system matter to your client?
How is it better/different from other button-type jewelry?
Posted by lorispadaro on 4/27/2012 at 1:44 PM Author

Thanks for the response, Jay. Initially, the jewelry will be packaged and sold in "collections", so each collection will have five pieces - all interchangeable magnetically between earrings and pendant necklace. The target market for my first group of collections will be women between ages 20 to 50-ish. Further collections are limitless, but this is the starting market. Because it is magnetic, you get more options for your money, and it's easy and fun.
It's not necessarily better than other button jewelry, except I intend to name, package, and market it better, in addition to the novelty of the magnetic component.
Posted by lorispadaro on 4/27/2012 at 1:46 PM Author

Oops - forget to mention the price point for Jay. Each collection will cost approximately $12 to $15 wholesale, or $25 to $30 retail. I have the option of doing both because my suppliers and costs are low.
Posted by Jay Hamilton-Roth on 4/27/2012 at 5:48 PM Accepted

Magnetic Attraction
Button Whim
Posted by SteveByrneMarketing on 4/28/2012 at 12:26 PM Accepted

magnetic charm or charms
Posted by lorispadaro on 4/28/2012 at 5:37 PM Author

Thanks both Jay and Steve. Great ideas.
Posted by Visual Clue on 4/28/2012 at 6:28 PM Accepted

Switch Glitz

Glamanetix

MagTech

Gemanetix
Posted by lorispadaro on 4/29/2012 at 8:22 AM Author

Thanks visual Clue. GREAT ideas that I would never have thought of.
Posted by NovaHammer on 4/29/2012 at 9:13 AM Member

POPitz

As in Pop one off and Pop another on...

also including POP=Polar Opposite Prettiness or what ever other last 'P' word suits the image without being too trendy and getting you stuck with a stale word after a year or so...Princess, Party, ...

Your Button's Magnetic attraction is the 'Polar Opposite' Reference...
ps Point Of Purchase is also a reminder to you and sellers of visual/fun setup .... as you said '
I intend to name, package, and market it better! ...
so adding spice at that (POP) time seems to be your mantra.

Have fun!
Posted on 5/1/2012 at 2:38 PM Accepted

Magnitize Jewels
Posted by lorispadaro on 5/1/2012 at 3:34 PM Author

thanks for giving me more ideas everyone. I so appreciate your taking the time to do this. What do you think of "mageez"?

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