Know-How Exchange : Taglines/Names

This business creates quality, one of a kind (mostly abstract) paintings for decorating spaces. We employ local painters, and our niche is the area between
mass produced import paintings and high-priced original paintings.

Our target markets are home and business owners who want quality decor without breaking the
bank. We realize that many people struggle with choosing art for the purpose of interior design, so we will offer tips for selecting appropriate pieces.

The tips on our website will describe how to select a painting based upon the intention of the room it is being selected for. For example, why you would
choose a painting that creates a mood of high energy for a dance club, versus a painting that maintains low energy for a bedroom. We also describe what aspects
of a abstract painting create a given mood, so our customers know what to look for.

My gut tells me that it might be nice to pick a name that is vague enough to allow for expansion into decor to match the palette of each painting (throw pillows etc), however I realize that it may not be a wise decision to have a vague name from the beginning because it widens the competition.