Know-How Exchange : Taglines/Names

Target audience: small business owners in the wellness industry - are independent contractors or have their own practices/wellness centers. Targeting these entrepreneurs local first (CT - greater Hartford/Fairfield County), but looking to expand to larger metro areas (starting to reach out into Boston, NYC) So in terms of where 'they' live it's suburban and metro areas.

Compelling benefits (I'm going to give a long answer to give a little background for forum purposes): I help teach them how to build a thriving business in a way that feels authentic to their inner purpose (of helping the world through their gifts health and healing; creating inner fulfillment and reaching larger numbers of people with their message).

I do this by showing them they can earn a great living without working 320587437hrs/wk by leveraging their time and creating multiple income streams so they don't lose sleep over where their next 5 clients are coming from because they have created a marketing and action plan that brings them consistent income. Many of these entrepreneurs are independent contractors at many different places to make ends meet, yet dream of having their own gig, just don't see it as possible to be successful on their own....or at least not be working to the bone and taking the fun and passion out of what they do. They will learn to marketing and networking in a way that feels genuine and "not pushy or sales-y" so they can fill their business with their ideal clients by getting clear who they're meant to serve and creatively package offers to target those groups. Most of these business owners struggle with marketing and packaging their services in a way that attracts and keeps clients (ie IF they advertise, it's a one-size fits all effort which is less than appealing; most don't have websites or at least not ones that are high converting). They fear that they have to market to everyone because they don't think they could survive on a niche - I'll show them that the opposite is true. They hold the misbelief that the price for doing what they're passionate about is to be a struggling business owner - I show them they can be successful and create wealth (financially, in time, in work/life balance, in energy, in creative freedom). The misconceptions about having a 'wealthy' business butts up against their mission of helping people out of the "goodness of the hearts" because it's what they "love and would do it without the money...money's not important" yet most of them "wish" they didn't have to work so hard for so little pay. I help them charge and be paid what their worth, create multiple income streams, and help them breakthrough their money hang-ups because under-charging or giving their services away by over-delivering and not leveraging their gifts, or letting people consume without paying for their services.

My purpose is not just the educational pieces, but also the 'inner' barrier breakthroughs that will let them confidently and effectively pursue their dream of owning a successful wellness business, while practicing what they preach (helping others get healthy starts with helping oneself/work-life balance) and the accountability of doing all of this with a coach.

My qualifications: I have been an independent practitioner in many facets of the wellness industry - corporate wellness educator; fitness professional; nutritional counselor; community health educator; chiropractic assistant; worked side-by-side with naturopathic doctor; owned my own psychotherapy practice. In all of these facets the common themes I shared above ring true through and through. I am uniquely qualified because through these experiences; I have lived through and continue to grow through my own breakthroughs and with my background as a therapist understand how to help them get 'unstuck' and out of their own way by working through their deep barriers that they don't realize are self-sabotaging. I am a trained Money Breakthrough Coach (certification to be completed within the next month), and will soon be certified as a Money, Marketing, & Soul Coach.

Does this response also help to tie together wellness and entrepreneur? It not only means wellness FOR the entrepreneur but that my services target business owners IN the wellness field.

I agree that it's most important that the name be appealing to my target audience, but it's also important that I resonate with it so I can say it confidently when I'm networking.

Wow, didn't mean for this to be so long. Very much appreciating your help!