Know-How Exchange : Taglines/Names

We can help, but first we need some additional information:

1. Who is your primary target audience? "Everyone" isn't very helpful, because most of them live in China. Where is your target audience? What's your "sweet spot" when it comes to clients?

2. How does your target audience pick a personal trainer? What criteria do they use? How do they identify the trainers on their short-list?

3. What makes you different from, and better than, the dozens of other personal trainers and fitness gurus in your area? Why should someone in your target audience choose YOU?

4. Why do you want a slogan? Where and how will you use it? What will be different in your business when you have a slogan?

5. What do you want the slogan to communicate? How will you decide which slogan to use once we have a dozen candidates? What criteria will you use to pick a winner?