Question

Topic: Taglines/Names

Need A Name For Educational Marketing Consulting

Posted by Anonymous on 5/19/2012 at 12:55 PM ET 125 Points
I need a name that encapsulates ME and what I bring to my business. My expertise is in Education (publishing, College Administration, Admissions, and marketing) as well as Life Coaching and Creative marketing... i'm not a one trick pony. I want to play off of the idea that i am turning 50 this year and launching this business. Any ideas?
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RESPONSES

  • Posted on 5/19/2012 at 1:55 PM Accepted
    Rather than encapsulating YOU, why not focus on the most important unmet need of your target audience? What benefit will you deliver to your clients that they will find meaningful? Will they care if you're 46 or 50 or 53? Is that how they select a Life Coach? If so, why is 50 the best number? If it's years of experience that count, people would always select the oldest coach they can find.

    As for the "one trick pony" idea, you're usually better being the best at one thing and targeting a narrow audience. When you try to provide multiple benefits for multiple audiences, none of them will take you quite as seriously. ("Andrea's Life Coaching, Publishing and Hair Styling?")
  • Posted by rachikwon on 5/19/2012 at 10:27 PM Accepted
    I agree. I think you have to focus on what you can offer. It would be best if you concentrate your efforts on what your market really needs. Once you have established a reputation, you can probably introduce a new offering.

    How about Better Life… or anything that would suggest you are a life coach..
  • Posted by st.yordanov on 5/20/2012 at 6:09 PM Accepted
    Here some names for you:
    - The star of marketing
    - Marketing sunrise
    - Rise of the marketing
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