Question

Topic: Taglines/Names

Baby Sign Language Tagline

Posted by sarabingham on 5/21/2012 at 11:33 AM ET 250 Points
I'm trying to come up with a tag line for my baby sign language company. We teach parent classes and are introducing our first products.

We helping babies and parents connect by teaching parents to use sign language with their babies.

Baby sign language can:

- improve language develop
- lessen the terrible two's
- help you connect with your baby
- help your baby connect with you

Our company uses research evidence based strategies and our instructors are the most highly trained in our field but we've made our classes and products very fun and very functional.
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RESPONSES

  • Posted by SteveByrneMarketing on 5/21/2012 at 2:32 PM Accepted
    It would help us to know the name of your baby sign language company, where you are located, your target market (price of your product/service), just your basic faq info.

    Thanks, Steve
  • Posted by highlyflavord on 5/21/2012 at 10:45 PM Accepted
    Yes I agree. Basic info would help with the direction you're trying to go in.
  • Posted by sarabingham on 5/22/2012 at 11:15 AM Author
    Great questions...thank you. My company name is WeeHands and we teach classes to new parents and early childhood educators across North America. Our website is www.weehands.com

    Our products sell for between $9.99 and $24.99 and our class prices are usually about $60.00 for a 4 week class.

    Our mission statement is:

    WeeHands' mission is to respectfullly share our knowledge of American Sign Language as well as our strong understanding of early language development. We are strongly committed to reaching every family, educator and health professional in North America and helping them to connect and learn with the children they care for.

    Thank you!
  • Posted by Jay Hamilton-Roth on 5/22/2012 at 11:43 AM Accepted
    Give Your Baby A Hand Communicating (Speaking)
    Stress-Free Baby Talk
  • Posted by SteveByrneMarketing on 5/22/2012 at 1:13 PM Member
    Sara,

    I see from your website, you have claimed a market segment positioning of “world’s leading children’s sign language program”.

    This is a strong positioning claim and could be the basis for a strong tagline. However it must be believable and be experienced by your customers in order for Weehands branding to take place. In a google search using a keyword phrase “sign language for infants” many of your competitors show up in the early results, but “Weehands” does not. This search result does not match your “world’s leading ..” positioning claim. I see you have not made your site seo friendly. Your title tag - <title>WeeHands</title> - only states your name without any keyword phrases, which accounts for your no show in search results.

    I suggest your step back from a focus on getting a tagline and re-focus on solidifying a strategic positioning that you can truly own, that your customers will believe and confirm. Talk with customers, read your competitors sites for positioning claims and keyword phrases. Take it all in, think about putting your best foot forward relative to what’s already out there. Then write it down, as a positioning statement or creative brief, before making changes to your site and tagline.

    hope this helps,

    Steve
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