Know-How Exchange : Taglines/Names

Our basic business model is retailing vehicles online. In short - We buy vehicles from auctions and then market them online. The problem is that we're paying higher prices to obtain these vehicles due to basic supply and demand forces in the auto market. Franchise Dealers bring in all of their trade in vehicles to these auctions and allow other dealers to bid on them. The issue is that big dealers make a hefty profit by initially offering the consumer a low price for their trade in, and then the Franchise Dealer turns around and sells this trade-in at the auction level for a 30% profit.

To bypass buying at the auction level, I/we would like to offer the consumer more than the Franchise Dealer/CarMax or any other outfit. To do this we need to have the consumer bring in the vehicle to us. We'll proceed with the same appraisal process which the Franchise Dealer performs. At the end of the appraisal process we would offer more than the franchise dealer, up to $1000 more in instances.

I came up with a few names but nothing has appealed to me since I'm creating the name and I tend to over scrutinize my own ideas.

Examples of available DBA's in our area - Auto Bucks, Car Bux, Accu Value, Motor Bucks, True Value.

Here's an Ad example to give you a better idea
"Sell Your Car Today"
Our only business is to provide you with the easiest, fastest, and most profitable way to sell your vehicle.
If you're thinking of selling your car this is the way to do it
•Bring in your vehicle for a Free cash evaluation
•XYZ Co will provide you with feedback and make an offer
•XYZ Co does the paper work for you
•XYZ Corp pays top dollar for any year make model American or Foreign
•Get more money for your trade in with XYZ Co
•Instant cash even if your car is financed or leased
•Why do we offer higher prices? XYZ Co doesn't carry inventory on the floor

REVERSE SIDE
There is no place like XYZ Co, they take care of the paper work for you and pay top dollar. XYZ Co buys old cars, new cars, low mileage, high mileage, sports cars, pickups, diesels, or whatever it is you drive. Don't worry, no high pressure tactics at XYZ Co, you'll be greeted with professionalism and treated with respect.
•Family friendly atmosphere with the sellers best interest in mind
•Open and honest transactions with plenty of information
•No high pressure trade-in tactics seen at dealerships
•Our staff will guide you through the process and make it fast and easy
•XYZ Co will eliminate the risks of misleading dealer offers by buying your car
•Use the extra money from your used car sale for the new car purchase
•Dealers will under estimate the value of your used car
•Get the most from people you trust in your area
•No hassles or haggling with complete strangers
•Gaining your business means everything to us