Question

Topic: Taglines/Names

Need A Health Product Name

Posted by Anonymous on 5/24/2012 at 5:37 PM ET 250 Points
We need a name for our new product which is a colostrum and milk powder mix in a can. This is made up into a shake by adding water or juice. The name needs to suggest that this is a colostrum based product. The can is 450 grams or 16 ounces. (not fluid ounces!)
Colostrum is the first milk from the cow after the birth of a calf. It is high in antibodies and therefore boosts the immune system.
It is good for everyone over the age of 5. Our markets are mainly in Asia but they like a western "feel" to the design, not the cartoony look prevalent in their countries.
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RESPONSES

  • Posted on 5/24/2012 at 10:12 PM Accepted
    Coloctose
    Colostrum Plus
    Premier Milk
  • Posted on 5/25/2012 at 1:50 AM Author
    Hi Cricksart
    Thank you for your contribution. Colostrum Plus is already out in the market place unfortunately! Coloctose I like. I may need to relax the the need to have the suggestion of colostrum in the name.
    Let's see what others may come up with. Thanks again.
  • Posted by Jay Hamilton-Roth on 5/25/2012 at 9:10 AM Member
    How much colostrum is in your product? The reason I ask is a product that's marketed as colostrum I'd expect to be 100% colostrum, and not some small % colostrum with the rest milk. Also - by heating the colostrum to remove the water, haven't you killed the beneficial bacteria that's in the mother's milk?
  • Posted on 5/28/2012 at 11:59 PM Author
    100% colostrum is very expensive. It would be hard to sell. A lot of products say they are 100% colostrum but are not. Ours is 20% colostrum plus milk powder with added vitamins, amino acids and minerals. We don't kill the beneficial bacteria because our process protects the level of necessary beneficial ingredients required.

    We have now settled on a name and would like to thank you for your input.
  • Posted on 5/29/2012 at 7:22 AM Member
    Good luck with it. and now you can get creative if you like. Trying mixing letters and create your own original name/work. How about Milactose? Just an idea...
  • Posted on 5/31/2012 at 1:38 AM Member
    First in Nature
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