Question

Topic: Taglines/Names

Tag Line For The Tea Packet

Posted by Anonymous on 5/25/2012 at 9:51 AM ET 250 Points
I am coming up with My Tea Packet...where initial distribution will be done in rural areas...i am having difficulty in getting taglne for my Tea Brand...plz suggest me some catchy tagline..
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RESPONSES

  • Posted on 5/25/2012 at 8:35 PM Accepted
    Who is the target audience? Where? Rural areas on what continent? What do you want the tagline to communicate? What unique and important benefit do you provide for your target audience?
  • Posted on 5/26/2012 at 2:23 AM Author
    Brand Name: - TARAL TAZA
    Tagline: - (yet to decide)
    The Tea Packet which I would be launching will have its market in rural areas initially. Slowly we will get into the urban areas in near future. So for the present scenario our market for tea distribution would cover only the Bihar & Bengal belt.
    The prime target audience would be the people of rural areas living in the Bihar and Bengal belt in India. The specialty of our tea would be its quality. At the same price which our target audience is buying tea, they will get our product at the same price but rich quality
  • Posted on 5/26/2012 at 9:46 AM Moderator
    How will your higher quality be noticed by the target audience? And if it IS noticeably higher quality, why would it be competitively priced (with other teas)? The price you set is a very clear expression of what you think it's worth.

    "Higher quality" is often subjective. You'll want to do some blind taste testing to be sure the "higher quality" claim is meaningful to your target audience.
  • Posted on 5/26/2012 at 10:12 AM Accepted
    Higher Quality doesnt mean that the quality is totally of a niche class compared to other tea packeters....Quality will be in the same league>>>but mine would be slight better...but because i am making an entry into the market...i will have a competition based on the price also...

    But the major thing which i am in need of is the tagline for my my tea packet....
  • Posted on 5/28/2012 at 6:25 AM Member
    i have provided mostly all the information regarding my ea packet....needs some suggestion regarding the tagline....

    wt shd be my tagline....
    pls suggest some
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