Question

Topic: Taglines/Names

Brand Name And Tagline For Diamond Jewelry

Posted by Anonymous on 5/30/2012 at 3:04 PM ET 125 Points
Hi all, I am going to launch an exclusive diamond jewelry collection in my Gold and diamond jewelry showroom . Looking for an international name and tag line for the same.Here are some details

Product: High quality diamond(VVS,EF,EXcellent cut) jewellery collection

Location : south India, but future plans in Dubai,Singapore etc. so the name should be international

Specialty : Will be giving better quality diamonds than my competitors and hence it would be priced also a bit more

My clients : upper middle class and elite class

Business objective : Best products, Best service and so premium price...not in to Cheap and Best..lol
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/31/2012 at 9:17 AM Accepted
    Since diamonds have international standards for grading, that means I should be able to go to any jewelry showroom and ask for top-quality certified diamonds. Lots of your competition also claims "best products, best service" - what will make your offerings truly unique? Diamonds sourced from a specific location? Jewelry produced by well-known artists?
  • Posted by marketbase on 5/31/2012 at 9:36 AM Accepted
    International Ice
    --Gold and diamonds for the discriminating investor
  • Posted on 5/31/2012 at 2:26 PM Author
    @Jay What i meant by best product is the design, the quality of the diamond, even in the certification it will be mentioned only VVS, in VVS itself there are two , VVS1 and VVS2, most of my competitors is using VVS2 whereas i will be giving VVS1, same applies to the cut also...

    Regarding the service , i mean, the way in which my sales personals behaves to the customer, the after sales service, of cleaning, polishing of the jewelry even after the sales, the buy back options for exchange etc...

    Also i have five designers who will be making exclusive designs only for me...
  • Posted by Jay Hamilton-Roth on 5/31/2012 at 7:17 PM Member
    Diamont
    Diamonté
  • Posted by gabe.gordon on 6/1/2012 at 1:04 PM Accepted
    When I think of high-quality diamonds, I think of the word "perfection." You clearly don't want to use such a high-frequency word, but you may want to consider some variation of a more abstract synonym. Some examples:

    Utopian
    Phoenix
    Paragon

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