Know-How Exchange : Taglines/Names

What's unique about your travel agency?
Who specifically are you trying to attract (not simply "anyone who wants to travel" - age, gender, destination, specific needs, etc.)?
Just because you moved to a new physical location, why change your tagline? Are you still performing the same services to the same type of clientele?

Jay is asking important questions. Who exactly is your target audience? Where do they live? How do they select a travel agent? What is their decision process? What criteria are most important?

Then the issue becomes "Why you?" What's unique about your agency? What benefit do you provide that makes you different from, and better than, the dozens of other travel agencies available for the target audience?

What do you want to communicate with the tagline? How will you know when the right tagline shows up? What criteria will you use to pick a winner?

Finally, why does the change in location need to have a new tagline? What's the purpose of the tagline? Has the old one worked for you? Is there some reason to think it will not work just as well going forward?