Question

Topic: Taglines/Names

Need Brand For Electronic Products

Posted by Anonymous on 6/3/2012 at 5:07 PM ET 250 Points
Hello, we are small manufacturer of digital signage and kiosk systems. Looking a brand for our high-end series of interactive kiosks. Already, we hired few marketing agencies but there no adequately suggestion. Unfortunately our budget doesn't reaches to hire world popular marketing agencies. Of course, my idea is that for brand exist free .com domain. Thanks!
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RESPONSES

  • Posted on 6/3/2012 at 6:23 PM Author
    Dear Randall,

    thank you very much for your response.
    Actually, I didn't mentioned before, we are company from Croatia, and we do business for five years, but only in our country. Of course we made a business plan and all the previously mentioned expansion of the global market, but the rest is just the name of the product. We cannot use the existing name because it is the domestic.
    There were a few good names in brand building, but the condition was that the .com domain is available.
    Here are examples of names that were recommended by a marketing agency and .com domain is available. Of course, each name has a story.

    VIBECONIC
    ELAWO
    VISIYO
    WIRYON
    SEDNATEC



  • Posted on 6/3/2012 at 6:26 PM Author
    Dear Randall,

    thank you very much for your response.
    Actually, I didn't mentioned before, we are company from Croatia, and we do business for five years, but only in our country. Of course we made a business plan and all the previously mentioned expansion of the global market, but the rest is just the name of the product. We cannot use the existing name because it is the domestic.
    There were a few good names in brand building, but the condition was that the .com domain is available.
    Here are examples of names that were recommended by a marketing agency and .com domain is available. Of course, each name has a story.

    VIBECONIC
    ELAWO
    VISIYO
    WIRYON
    SEDNATEC



  • Posted by Jay Hamilton-Roth on 6/4/2012 at 9:55 AM Accepted
    While all of these proposed names may have a story, none of these names give a clue to what you offer. I'd suggest revisiting your creative brief that you provided the marketing agencies (or that you created in conjunction with them) to start revisiting who specifically you target, what makes your offering unique, etc. to create some possible naming ideas.
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