Question

Topic: Taglines/Names

Ideas For Name Of Child Psychology Practice?

Posted by Anonymous on 6/9/2012 at 1:30 AM ET 125 Points
I am starting a child psychology practice doing testing, therapy, behavior management, and working with kids with autism, ADHD, behavior problems, anxiety, etc. I believe in collaboration with everyone in the child's life– teachers, parents, pediatricians, etc. I also do a lot of training of students, interns, etc.

I would like my clinic name to reflect all of this in some way. I was thinking of “??something?? Psychological Services” and then some tagline that goes along with it, but not sure what the ‘something’ part should be… One idea I recently came up with is that I think the word ‘bridge’ would be neat to somehow include– the city I live in has a prominent river running through it and several bridges, AND I like the symbol of a bridge as something that gets someone across an obstacle and that it connects different parts.

What do you think about the name Bridges Psychological Services?

Other terms that I feel are symbolic in some ways that I am bouncing around as ideas include: Village, Ability, Able, Solutions, Affinity, Constellation, Crescere, Schema…

Any other ideas? Thank you!
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RESPONSES

  • Posted by SteveByrneMarketing on 6/9/2012 at 2:24 AM Member
    Where is your practice located? How would you describe the parents you are targeting? How do they determine which practitioner is right for their child? How are you planning to reach them, e.g. online content distributed through social media, word of mouth referrals or ??

    While your creative imagery may be appropriate as a creative solution for building your brand, your best step is to reduce your marketing research to a creative brief that drives the creative naming process to a successful result. The more information you can provide us, the better able we will be to provide you with good branding direction.

    Steve
  • Posted on 6/9/2012 at 9:11 AM Author
    Thanks for the reply! I am located in Florida. I am actually leaving a practice to start my own and will have some clients come along with me. I have been working in the community for a few years already and have established a name for myself somewhat and have some connections here, so I am hopeful that word of mouth will be a primary source of referral. I will also have a location right next to/within a preschool, which I hope will help build referrals, as I will be providing the school consultation as well. Which furthers the collaborative piece that I am big on. I am targeting parents of children with behavior problems primarily, parents who's kids are struggling at school as well as home, kids with Autism, ADHD, oppositional behaviors. The typical parent I am targeting is one that kind of needs someone to 'swoop in and rescue them' in some senses. Parents who know there is something wrong with their child but they don't know where to turn or what to do first (whether testing to get diagnosis or parenting strategies, etc.). Parents who need an advocate in the schools to get their kids the services they deserve.
  • Posted by SteveByrneMarketing on 6/9/2012 at 1:28 PM Accepted
    The great majority of your peers go the simple route, they just use their name, preferably their full name, as their brand name with a tagline that states the focus of the practice. And as Phil noted, use an attorney recommended legal designation. I don't think getting more creative or clever will add anything for your potential clients. This straight forward naming solution is professional and confident.

    Without knowing your specific situation, here is an example:

    Adrienne A. Smith, PhD, LLC
    Child & Adolescent Psychological Services

    Hope this helps,

    Steve
  • Posted on 6/9/2012 at 2:57 PM Author
    Thanks! Maybe going with my name is a good route... also, if past clients try to find me, they would see my name as business name in a search. If I became bigger and wanted to change the name into something more creative, do people ever do that? How about a tagline using bridge in some way? Like "bridging the gap for children and parents" or something better? Any ideas on taglines using the term? I just like the idea of using bridges symbolically and maybe in my logo. Or would that be to random if I use my name as business name?
  • Posted by SteveByrneMarketing on 6/9/2012 at 3:42 PM Member
    Yes, of course you can use the word "bridge" in a tagline. I'm not getting it, but that's just my opinion. To get some feedback, try asking as many people as you can what this imagery means to them, how does it help them understand your practice better or more clearly.

    And yes, you can change your name in the future, as you add new practitioners, and they will probably have a say in what the new name should be.

    You could add a "mark" or "bug" as a logo element, but I don't think it will add significantly to your branding efforts. You can use a special font as a logotype, which will become a visual logo. Talk with a good graphic designer about your options.

    Steve
  • Posted on 6/9/2012 at 7:23 PM Accepted
    I warm to the idea of being a child advocate rather than a bridge. The symbolism is a bit of a stretch in a short tagline (or a name).

    And I think the word "psychology" evokes a negative image in people's minds. It conjures up visions of odd behavior or emotional problems. That means people will associate your name with the negative stuff you deal with, rather than the result of using your services (i.e., the positive outcome).

    I'd go with something like "Florida Children's Advocacy Center" or "The Well-Adjusted Child." (I suspect we can do better, but you get the idea.)

    This is a situation where having real market research on which to draw would be especially helpful. It would be great to know which words and concepts appeal most to your target audience.

    One psychologist in our area found, for example, that "The Children's Divorce Center" ended up being most meaningful -- even though she deals with all sorts of behavior issues.
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