Know-How Exchange : Taglines/Names

If you're going to start selling to just girls, then pick a name that appeals to them. Otherwise, you'll have a name that won't appeal to anyone.

What age girls? Living where? At what parental income level? Why would they want to buy from you? Do you make them by hand? Are you using special fabrics, patterns, styles?

A name alone won't attract attention unless it's aligned with those that are looking for what you're selling.

Francine,

Jay is right, for instance you should make sure that the name you pick is something that will resonate with your target demographics. I have a young daughter and she will not shop where her mother goes due to its being associated with the older more mature woman (stuffy for a young girl). So its best to write on paper, your target market and what appeals to the market along with the factors mentioned by Jay. If you have girls in that age group talk to them and see what resonates, if your friends have daughters in that specific age group conduct some basic market research before you slap a label on your store or product line. I have also listed some web addresses of clothing sites that caters to girls in different age groups.

https://www.necessaryclothing.com
https://www.oldnavy.gap.com (check out the way they separate the clothing of girls by age group and size- toddlers, girls, woman, etc..)
https://www.charlotterusse.com
https://store.alloy.com
https://www.bodenusa.com (check out mini boden for girls)

I would hesitate to slap a name on something until I can truly define the brand, the exact market and its ability to resonate with its audience, you will come up with a good name, just some basic research and ask the girls if they would shop or not shop at a store with that name. By the way I market Men's fashions.