Know-How Exchange : Taglines/Names

So if this is a serious business that delivers real value to your target audience, why do you want a catchy name? Don't you want a name that is consistent with your desired image?

My suggestion: Tell us who your primary target audience is. Where do they live/work? What is their most important unmet need? How do you address that need? What makes you different from, and better than, your competition? How do they decide to hire/purchase in your business?

Then let us know the unique and important positioning benefit you want to communicate.

If you do all of this well, we'll be able to come up with some solid name suggestions that work.

Otherwise, we're all wasting our time. The chances that we'll guess a good name are slim.