Question

Topic: Taglines/Names

Innovative English Language Start Up Needs A Name!

Posted by premier_30 on 6/16/2012 at 3:28 PM ET 250 Points
Our startup company's sole product is a six-day English language immersion programme that takes place throughout the year in an English countryside residence. The model sees 15 to 20 intermediate to advanced level students (target market is mostly european corporate professionals) living alongside an equal number of native English-speaking professional people - not english teachers, but people who come as volunteers from various countries and backgrounds. Our aim is to create a 100% English-speaking environment, where the students are exposed to many different native accents and have a chance to practise their English in real-life situations, each contributing to over 70 hours of the language through one-to-one sessions, group activities, telephone and conference calls, presentations and an excursion. It is a high-end service wherein companies invest in their employees and is an innovative approach (and proven in other countries) compared to the traditional methods of language learning.
I am keen to have the word "english" in the name which directly tells people what we sell and also for ease of SEO but also want to include a creative/evocative word that excites people when they see it. I can't seem to find a suitable name which includes immersion (as thats what we offer). Right now, I have 'In English' with the tag-line Converse with Confidence.
All ideas/feedback is appreciated.
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RESPONSES

  • Posted by SteveByrneMarketing on 6/16/2012 at 4:45 PM Accepted
    "Live In English"
  • Posted by premier_30 on 6/16/2012 at 5:15 PM Author
    Thanks for your response Steve...

    As it will be a high end product, do you think the target market will warm to simple/casual sounding names? It could work wonders however as this is a B2B business, do these type of names make a difference? ie 'In English' 'Live In English', etc

    Some of my competitors names (not like-for like, but high end language schools) are:

    1. Linguarama
    2. Communicaid
    3. Commercial Language Training

    (like-for like, but outside of the country)

    1. Pueblo Ingles (English Town)
    2. Anglo Ville

  • Posted by Jay Hamilton-Roth on 6/16/2012 at 10:44 PM Accepted
    How about "English Professionally Speaking"? It evokes both the professionalism of your approach and the target audience.
  • Posted by premier_30 on 6/17/2012 at 2:19 PM Author
    Thanks Jay.

    It sounds good but our approach is actually exposing the learners to idiomatic english or colloquial english - the language as its spoken in the real world. This is where a lot of english learners are having problems. Classroom instruction works however it is mostly standardized and safe. When a Sales manager who speaks english as a second language attends international meetings, they are usually thrown in at the deep end - because of the different accents and idiomatic language of english.

    We aim to take away the fear and give more confidence to these learners by putting them in similar situations over 6 days, with no teachers - but with volunteers from all backgrounds and usually about 10 different accents from all over the english speaking world.

    My current short-list of names are:

    1. Lingo Ville
    2. Just Talk
    3. In English (great for SEO, not so for creativity)
    4. English Patio
    5. Universal English (already taken in New York but we're based in UK)

    Ideally I want 'English' and a word that evokes a sense of place - because the product is a residential programme.

    All comment/suggestions appreciated.

    Thanks...

  • Posted by SteveByrneMarketing on 6/17/2012 at 3:06 PM Accepted
    Of the names on your list, I think "English Patio" has potential, or as an alternative maybe "English Kitchen", lots of discussion taking place in the kitchen, metaphorically cooking up some conversation, recipes in conversation, colloquial speak group participation in creating and innovation in the "cooking" process.

    englishkitchen.com is registered, but maybe for sale. Or you could add a word(s), "englishinthekitchen", "inenglishkitchen" and the like.

    Steve
  • Posted by premier_30 on 6/17/2012 at 6:31 PM Author
    Cheers Steve,

    Have come up with a new entry - English Pool - the word pool has a positive feel about it, and also you immerse yourself in a pool of languages...etc.

    English Kitchen is good too...its added to the shortlist.

    Any others, taking into account my target market are executives...
  • Posted by Jay Hamilton-Roth on 6/17/2012 at 6:54 PM Accepted
    English In Action
    English In The Field
    English Naturally
  • Posted by SteveByrneMarketing on 6/17/2012 at 8:03 PM Accepted
    For an executive “place” or room, I’m sure you have thought of “englishstudy”. Of course, each of these names, englishpool, englishstudy, englishroom are all taken as a dot com name, whereas by adding the word “in” as in “inenglish” they are all available as a dot com. Plus, all beginning with “in” will be easier to own as a brand name over time. And lastly, in the pool, in the study etc. are all natural ways of speaking.

    Steve
  • Posted by premier_30 on 6/17/2012 at 8:07 PM Author
    English Naturally is quite good...although I'm still open to more suggestions.
  • Posted by premier_30 on 6/17/2012 at 8:53 PM Author
    If I add uk to the domain name, ie englishroomuk.com, that should work...as long as I can register the name as a ltd company, I can alter the domain slightly while still keeping the .com

    Is that right?
  • Posted by SteveByrneMarketing on 6/17/2012 at 9:00 PM Accepted
    I do not know english law, but englishroomuk.com is available and for marketing purposes you will have many options. It should work for you.

    Steve
  • Posted by premier_30 on 6/17/2012 at 9:03 PM Author
    Taking SEO into account, would it be better to use inenglishroom.com or englishroomuk.com ? Which of these can command 1st page google better?

    Lots of questions, but I'm keen to get this right!
  • Posted by SteveByrneMarketing on 6/17/2012 at 9:17 PM Accepted
    SEO is a whole new subject and question of it's own. Getting traffic to your website is much different today than it was just a short time back. Social media and links plus great content are the keys to success.

    I suggest you select the brand name that you, with feedback from your team, feel works best. And btw allroomsenglish.com is available, so you can see your options keep coming. No need to hurry.

    Steve
  • Posted by premier_30 on 6/17/2012 at 9:40 PM Author
    Great advice Steve, re SEO through social media/links, etc.

    I'll also run my top 3 names through a street survey in the financial district here this week - business people at corporates are my target audience so its a good source of getting some feedback.

    Any other suggestions welcome...thanks all



  • Posted by shahed on 6/18/2012 at 9:56 AM Accepted
    Dear

    my be you should select "panglish"



    https://www.pankhabd.blogspot.com
  • Posted by Hemeeri on 6/22/2012 at 1:51 AM Accepted
    Deep End English: Immerse Yourself (or 'Total (Language) Immersion')
  • Posted by premier_30 on 6/22/2012 at 8:24 AM Author
    I understand now that the word 'english' doesn't have to be in my company for better SEO. It also limits my market, as I plan to expand to different language courses in future.

    Also, a more emotive name giving a sense of place/destination would work well - perhaps 2 words?

    Example of a competitor: Bridges - executive language courses.

    Open to other suggestions...
  • Posted by SteveByrneMarketing on 6/22/2012 at 1:21 PM Accepted
    You have come a long way from your original question. I suggest you close this question, gather your thoughts and go through the process of writing a creative brief for this project. Then you can post a new question using your creative brief to ensure you are communicating a clear understanding of exactly what will satisfy your needs.

    Sample creative brief process:
    https://blog.bobwrightcreative.com/how-to-write-a-creative-brief
  • Posted by premier_30 on 6/24/2012 at 12:45 PM Author
    Thank you for all your answers everyone. Much appreciated...
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