Question

Topic: Taglines/Names

Name For New Independent Insurance Agency

Posted by Anonymous on 6/20/2012 at 10:23 AM ET 250 Points
I need name for a new independent insurance agency -- one that will make a statement! I sell personal lines-home auto life health long term care. I will have several insurance companies to compare rates to so I can get the best insurance coverage to fit their needs at the best price
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RESPONSES

  • Posted on 6/20/2012 at 12:31 PM Accepted
    We can definitely come up with a name that will make a statement for you, but we have to know what statement you want to make. Are you prepared to guarantee that you can get a lower rate for everyone? What makes you different from, and better than, all the other insurance agents out there? Why should someone buy through you?

    Next, it would help us if we know who is in your primary target audience and where your primary target audience is located. The more specific you can be, the better. (We know you'd like to sell everything to everyone, but that's not very realistic, so let's see how specific we can be.)
  • Posted on 6/20/2012 at 6:09 PM Author
    I have a variety of premium insurance companies that I represent which gives me the ability to provide more choices to meet the needs of my clients. The client not only receives a thorough review but has options to shop a customized plan that will provide a competitive price for the best value. Every customer deserves the opportunity of choice and the confidence they have the right coverage with a company and agent they trust. Most clients are referral customers that like to be treated like family and have a personal relationship with their agent. Their policies are reviewed periodically to assure they have the best coverage at the best price with the best company to meet their needs.
    I have been in the insurance industry for over 25 years and managed a successful captive insurance agency with one of the largest publicly traded insurance companies in the industry. It's important to give our customers a choice!
    My primary target is auto and home insurance. The second area is to focus on Long Term Care for Baby Boomers. My father is in the last stages of Alzheimer's and it would have been a Godsend to have had Long Term Care. I know firsthand the need of it and devastation without it.

    I can use all the advice I can get-
  • Posted by SteveByrneMarketing on 6/20/2012 at 6:49 PM Accepted
    Just a few of many to choose from -

    Best Choice Insurnace
    Right Choice Insurance
    Bargin Choice Insurance
    Value Choice Insurance
    Review Choice Insurance
    All Choice Insurance
    First Choice Insurance
  • Posted on 6/20/2012 at 7:00 PM Moderator
    Steve has the right idea. I like First Choice, Best Choice and Right Choice. I'd stay away from the value/bargain words. Nothing is a bargain if it doesn't meet your needs.

    If you go with one of those, then you can use the tagline to hammer home the end-benefit: insurance that meets your needs

    If you add the word Insurance to the name, then the tagline would be "Plans to meet your needs"
  • Posted on 6/26/2012 at 9:45 AM Accepted
    First Choice Independent Insurance Co.
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