Question

Topic: Taglines/Names

Tagline For My Modular Business

Posted by Anonymous on 6/25/2012 at 8:59 PM ET 250 Points
hello all, does anyone have any ideas on a tagline for my construction business... the business name is westbuilt group and specialises in modular constructionfor the mining industry in the bowen basin QLD. i would really appreciate it if someone had any ideas for this as i am really struggling to think of one
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  • Posted on 6/25/2012 at 9:15 PM Accepted
    Why do you want a tagline? What's the purpose? What do you want it to communicate?

    And who is the primary target audience? Where are they? What do they need to know? How do they select the construction company they use? What's most important for them?

  • Posted by Visual Clue on 6/26/2012 at 5:42 AM Accepted
    Building from the Base up

    from the Base and beyond

    Better Building and Beyond

    Building beyond - Boom or bust

    You face some fierce competition in the QLD market and the modular building sector is growing rapidly. The name and tagline will only take you so far. The complete package including availability and offering a real point of difference will see your success.

    Perhaps a green or enviro slant may have benefits for you. Mining companies are always looking at ways to offset some of the enviro destruction so tapping into that would be a great advantage.

    As QLD moves into a more panelised housing market this point of differentiation will set you apart and set you up for the future.

    Remember - price is not the key for mines. Availability and suitability are king. Orientate your business toward this for success. in my opinion.

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