Question

Topic: Taglines/Names

Name And Logo For An Online Store

Posted by Anonymous on 6/29/2012 at 10:18 AM ET 125 Points
Hello,
I want to open an e-shop where the person will be able to pick items in the different categories(woman(clothes,accessories, shoes, makeup), men(clothes and accessories) tech(laptops,iPods,iPad,etc.)) that I have in the store. Additionally, have a service that they can ask for anything they want, and I would buy the item for them with my credit card. I would have a category of favorite stores to give them an idea of where they could look for things that they are looking for. I would like a catchy name and a tagline too. Thank you in advance.
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RESPONSES

  • Posted on 6/29/2012 at 3:24 PM Accepted
    It sounds like you're trying to be all things for all people. That's an approach that is usually not very successful.

    You might want to reconsider the strategy and have different sites for different target audiences. The narrower you can make each segment of your audience, the better able you will be to speak directly to them and deliver the [specific] benefit they need.
  • Posted on 6/29/2012 at 3:54 PM Author
    Hello,
    Thank you for the answer. Maybe you are right but a lot of people here in this country do not know how to buy in the internet or know how to do it but do not have the credit card to buy stuff.. my main focus is the store( I am going to have more benefits with it), the people is going to buy stuff that I have on the site but I want them to know that I do the offer the other service too just in case one day they need something specific or if they know someone that is looking for something they will send me that person to the website. I was thinking in have two names then for the store and one for the service. I do not know if I explain myself right.

    Thank you.
  • Posted by SteveByrneMarketing on 6/29/2012 at 4:38 PM Accepted
    Hi diagmynn,

    What country or countries are you targeting? Can you describe your countries' typical customers, age, lifestyle etc.? Are there any other online stores in your country? How are you different from these other stores, what does "more benefits" mean specifically?


    Steve
  • Posted on 6/29/2012 at 7:32 PM Author
    Hello Steve,
    Thanks for the reply. For now is one country the Dominican Republic. They are some online clothes stores for a specific gender (most of them for women) . That is why I want to make a different one I am going to sell clothes for men and women, I am going to sell makeup, electronics such as cell phones, laptops, etc. The target is men and woman from 15-30 for the store(when I say the store is the things that I am going to have in stock for them to buy). I am going to be different because none of them have that service the one that they can ask for something, and I will search for them and buy it with my credit card, because a lot of people in this country do not know how to buy online, but they know that buying for example, an Iphone online is cheaper than to buy it here in DR. What I am trying to say when I say benefits is that i am going to earn more money with the items that I am going to sell in the store than with the service of ask for it, and I will buy it for you.

  • Posted by SteveByrneMarketing on 6/29/2012 at 7:57 PM Member
    Since you seem to want a general enough name to provide many products and services, and to grow the brand over time, maybe something along these lines -

    MyDominicanOnline.com
    MyDominicanStore.com
    MyDominicanZone.com
    MyDominicanBazaar.com
    MyDominicanMart.com

    You can add a tagline, and additional more specific brand names for products and their targets as you go.

    Hope this helps,

    Steve
  • Posted on 6/29/2012 at 9:00 PM Author
    It will not be only dominican because I am going to buy stuff in China and the US. Maybe I can put an e- instead of dominican.
  • Posted by SteveByrneMarketing on 6/29/2012 at 10:42 PM Member
    e-companyname.com is old hat and will date your brand. The reason for putting "my" at the front of a domain name is there will be a higher likelihood that it will be available for purchase.

    check out this link for more ideas:
    https://www.dailyblogtips.com/200-prefixes-and-suffixes-for-domain-names/
  • Posted by SteveByrneMarketing on 6/29/2012 at 10:56 PM Member
    One more thing, you stated that you will be targeting/selling to the people of the Dominican Republic. It doesn't matter where you buy the products, the people of your country will identify with and find the word "Dominican" to be "relevant" to them as in "mydominican". If you decide this will not work for you as a brand word, then you need to select another word(s) that will be "relevant" to your customers.

    hope this helps,

    Steve
  • Posted on 6/29/2012 at 11:18 PM Author
    Thanks for the advice and the link with those prefix Steve I will find something that work for me. And what do you think about the logo .. something like a cart or do you have any other idea?
  • Posted by SteveByrneMarketing on 6/30/2012 at 12:17 AM Member
    A logo design will depend on the "something" you find that works and the help of a good graphic designer.

    best of luck
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