Question

Topic: Taglines/Names

Need Help With Slogan

Posted by Anonymous on 7/2/2012 at 10:40 AM ET 125 Points
Hi
I own an erotic chocolate shop. I am currently in the process of creating a professional business plan and started to brand my company. soon will be a new website but first I need to find a catchy slogan for the business. The problem I am having is I am in a french and english area, so I need to advertise in both language and must translate everything, so sometimes a phrase in english is great but in french it makes no sense at all, I found something :

Sexy! Erotic! Chocolate!

What do you think ? I can easily translate in french. but would also love some feedback on something different, any ideas of a catchy slogan ?
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RESPONSES

  • Posted on 7/2/2012 at 10:42 AM Author
    I forgot to say that my company name is Naughty Chocolates.
  • Posted by Jay Hamilton-Roth on 7/2/2012 at 11:08 AM Accepted
    Who are your customers - people who enjoy delicious chocolate or people looking for a novelty gift? Men or women? Besides the imagery, what more can you tell us about your chocolates/shop?
  • Posted on 7/2/2012 at 11:13 AM Author
    My main distribution channel is with erotic / adult stores, so my main customers are 80% woman in the age group of 20 to 49, most of which are in a relationship, my customers do have a taste for chocolate but obviously the novelty item sparks a great interest, chocolate by itself is something but combined with an erotic shape it sells itself.

    people dont go in looking for my chocolates, yet, but they are in the erotic store in a set state of mind, seeing my chocolates immediately sparks an interest.
  • Posted by Jay Hamilton-Roth on 7/2/2012 at 11:33 AM Member
    Why do you think you need a slogan/tagline for your business, since the chocolates' appearance is their appeal and that your business name is clearly aligned with your products?

    Here are a couple of ideas to play with:
    - Indulge In Sweetness
    - Add Sugar To Your Spice
  • Posted by marketbase on 7/2/2012 at 12:47 PM Accepted
    Consider:
    Sensual Sweets to Share
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