Question

Topic: Taglines/Names

Looking For A Tag Line For City Council Candidate

Posted by ormancreative on 7/2/2012 at 12:37 PM ET 125 Points
I'm looking for a tag line for a city council candidate. Keys to their campaign are
-transparency in decisions and budgets
-accountablity to the citizens
-no wasteful spending
-citizen engagement
-pro responsible growth
This is a booming city with a small town feeling, need a tag line that addresses this....any ideas?
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RESPONSES

  • Posted by marketbase on 7/2/2012 at 2:53 PM Accepted
    For consideration:

    Personal responsibility and accountabilty--for you and for our city
  • Posted on 7/2/2012 at 5:30 PM Moderator
    So have you done any research with the voters to see what resonates with them? What did you learn? What words and concepts did they volunteer?

    This isn't about crafting the most elegant slogan or tagline. It's about connecting with constituents so they'll vote for your candidate.

    If you haven't done the research, then you're just guessing at what might work. What are the chances you'll guess right? How will you know which of our suggestions will be most effective?
  • Posted by ormancreative on 7/10/2012 at 8:24 AM Author
    Yes, the bullet points are based on what voters want.
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