Question

Topic: Taglines/Names

Senior High Volume Realtor Branding Needs Tagline

Posted by Anonymous on 7/6/2012 at 2:14 PM ET 250 Points
I am the top producer in my area and sell primarily high end homes ($1.5 million plus) but also work with many buyers in lower price ranges. I work with a team of assistants and I am in my 40s with clients aged on average mid 30s to mid 60s.
I have been a lawyer and taught law for 20 years so I also like to focus on the long term education of client to use real estate as a tool for a better life.
I have been in the process of moving towards a formal branding of my business (not sure how that will look but my last name is Houlihan so "The Houlihan Home Team" has been suggested but not sure if it sounds too folksy for my market) and as part of the branding, I need a good tag line that stands out. Unfortunately recently one of my competitors just came up with an amazing one that says what I would like to say (his is "Focused on your Future") so that has caused a bit of a problem as I can't have anything remotely like that now...
I also don't want one of the millions of realtors' tag lines that I have found on line which all seem to sound the same. I want the line to focus on the clients' interests of course so that they can see the value I provide. I have been told by many that our team is more professional, does a lot more marketing and better follow up service than any of our competitors.
Any ideas are greatly appreciated.
thx
Patricia
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RESPONSES

  • Posted by SteveByrneMarketing on 7/6/2012 at 2:34 PM Member
    Hi Patricia,

    Based on what you have provided, maybe something like -

    Houlihan Residential Brokerage
    A More Professional Approach To Home Marketing

    Steve
  • Posted on 7/6/2012 at 2:36 PM Author
    thx!
    I can't say brokerage though-in Canada that would mean I have my own independent company-I do have my own business but under the banner of a company (most common model here)
    thx
    plh
  • Posted by SteveByrneMarketing on 7/6/2012 at 2:44 PM Member
    So Houlihan Residential Company or Marketing or Services or ?? What options do you see when you google the top end real estate competitors in Canada?

    Steve
  • Posted on 7/6/2012 at 2:58 PM Author
    the key thing that is missing (which is encompassed by the Focused on your Future tag line that my competitor has) is that I work with sellers and buyers...so its a lot more than just marketing their home...a broader service. I do like the more professional approach concept though
  • Posted by SteveByrneMarketing on 7/6/2012 at 3:03 PM Accepted
    The Houlihan Residential Team
    A More Professional Approach To Home Sales

    note: "sales" would speak to both the seller and the buyer
  • Posted on 7/6/2012 at 3:04 PM Author
    good point!
    thx
  • Posted on 7/7/2012 at 4:58 PM Moderator
    Not a response to this question: You have one of the classiest websites for a realtor I've seen. Nice job. (And I love Vancouver.) If I ever need a realtor in BC, you're at the top of my list!
  • Posted by Visual Clue on 7/7/2012 at 5:16 PM Member
    Houlihan House and Home
    Your Future starts today! ( that's a bit of a snipe at your competitor sorry)

    Houlihan High End
    Focused on the figure. Focused on You

    Diamond Houlihan
    Realtor Royalty, Real Results

  • Posted by Jay Hamilton-Roth on 7/7/2012 at 8:02 PM Accepted
    (Because) Better Results Matter
    Change Your Home. Change Your Life.
    360° of Results
  • Posted on 7/16/2012 at 11:31 AM Author
    thanks a lot for all of the input! much appreciated
    Patricia
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