Question

Topic: Taglines/Names

Tagline: New Vip Program, Need To Encourage Sign Ups

Posted by tl951 on 7/10/2012 at 8:14 PM ET 250 Points
I work for a magazine and we are starting a new VIP program called "Insider" and I need a tagline to draw people to the print ad and entice them to sign up for this free program.

Being a part of the program will get customers access to exclusive offers from our partners, early access to our events, and a chance to win an all inclusive getaway.

Some ideas:

"Be in our inner circle"
"Are you an insider?"
"We're rolling out the red carpet for you"
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/11/2012 at 8:44 AM Accepted
    What are you selling and to whom?
    What is the value for the VIP offer you're presenting?
    What are the goals for the magazine for this program?
  • Posted on 7/11/2012 at 9:53 AM Accepted
    We will need more information if we're going to be of any assistance. Start by answering the questions Jay has asked.
  • Posted by tl951 on 7/11/2012 at 8:36 PM Author
    This is a free program that our subscribers and online visitors can join. The purpose of this affinity program is for us to build a targeted list of highly engaged followers, as opposed to people who are just subscribers to our magazine or e-newsletters. Also we are hoping to get a better picture of the demographic of our online community.

    By signing up (all they have to provide is their email, zip code, phone number, gender, birthday), they receive birthday offers from our partners (i.e. discounts for food, free drinks, etc.), special subscription offers, early access to our events, access to our "ask the Editor" program, automatic double entries into our contests, and they are entered to win an all-inclusive getaway.
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