Question

Topic: Taglines/Names

Clever Business Name

Posted by Anonymous on 7/11/2012 at 7:13 PM ET 125 Points
I am in a rut with trying to come up with a clever business name for my jewelry business. I make mostly one of a kind pieces and they have a vintage flare but I don't want to box myself in so I can stay on trend. I am looking for longevity.

All suggestions will be appreciated.
Thank you,
Lori
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RESPONSES

  • Posted by Gary Bloomer on 7/11/2012 at 10:33 PM Accepted
    Keep it simple.

    Tell people who you are and what you do:

    Lori Lentz Custom Jeweler

    Custom Jewelry by Lori Lentz

    It's the quality of your work and how you make people
    feel that matters, NOT the cleverness of your name.


  • Posted on 7/11/2012 at 11:26 PM Member
    You Hue Jewelry

    or more conservative options...

    Jewelry Statements
    Jewelry Garnish
    Splash of Jewelry
  • Posted by ben.singkol on 7/12/2012 at 5:08 PM Member
    I also agree that cute and catchy might not be the way to go. Business names should have a sense of professionalism so that it appeals to serious buyers. The cute and clever part certainly can be part of your campaign, but I would keep the name itself simple.

    One way to do it might be to check the available domains and go with one that describes your business. Oftentimes the domain name is the most important part of your business, and your company can be sculpted off of your domain name.
  • Posted on 7/12/2012 at 8:04 PM Moderator
    Who is your primary target audience? Where? What is important to them? What brands do they prefer in other categories? What words do they use to describe what they look for when they buy jewelry?

    As others have suggested, don't go for "clever." Go for a name that communicates a benefit -- an emotional payoff, if possible.
  • Posted on 7/13/2012 at 10:47 AM Author
    Thanks so much for the input I appreciate all the great advice! Lori
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