Question

Topic: Taglines/Names

A Business Name For An Office Supplies Business

Posted by Anonymous on 7/15/2012 at 5:27 AM ET 250 Points
I am starting a new business, that deals in everything office supplies, from toners, to stationary, to furniture. Basically, everything that is connected to the office environment. I am struggling to name that business. I want something classy, short, unique, and sweet. Something that's catchy and is easily remembered. Its hard to find something like that that has a domain name as well. I really need help with this, since getting the right name goes a long way in how successful a business is. Please help.
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RESPONSES

  • Posted by Gary Bloomer on 7/15/2012 at 10:37 AM Accepted
    Why should people buy from your when they can go to Staples, or Office Depot?

    Which area or region will you serve and how?

    What will make you stand out? Service? Price? Range of goods? Free, dame day delivery?

    Will you focus on walk in traffic or will you go for contract customers and be their exclusive supplier?

    If you're going to sell office supplies, AT LEAST make the effort and take the time to spell your product categories properly (it's STATIONERY ... with an "e", not an "a").

    You do NOT need something that's "catchy" you need something that's RELEVANT. The length, uniqueness, and sweetness of your name are similarly irrelevant.

    Just tell people who you are and what you offer:
    "Bjorkman's Office Supplies".

    Getting the right name is PART of being in business but how you serve your customers will have far greater impact on your success than will your name.

  • Posted on 7/15/2012 at 3:15 PM Author
    Thank you guys for your extremely, ruthless, and not-so-constructive criticism. But to clear a few things up:

    1) I didnt post a question here for my spellings to be corrected. I needed that, I would go somewhere else. Its condescending, and not something one expects from an "Expert."

    2) Please don't tell me what would thrive or not thrive in a market. I am taking over from someone who's been in this business, for over 30 years. I asked you for a name, lets stick to a name.

    3) You don't know my vendors, and you don't know what my pricing would be. I suggest you take a course or two in Economics before you tell me what profit maximization entails, and what sustains or in your case "is going broke" in this economy.

    4) After reading the responses I have received, I don't think either of you are qualified to give a proper answer, so please don't respond to this. I don't know what your education qualifications are, but trying to completely shred someone's dreams is not something I hold in very good stead.

    5) I honestly don't know how either of you are keeping in business. If your writings are any indication of your personalities, this surprises me.
  • Posted by Gary Bloomer on 7/15/2012 at 3:50 PM Member
    Wow! If you respond to your customers in the same ways you've responded here (to people who are trying to help you), your chances of success may be slim.

    If you're going to go into a niche business you might want to develop a thicker skin.

    I don't give up my free time to answer questions on this forum because I'm sitting around, twiddling my thumbs.
    I do it to help people. Perception is reality and if your client's perception is that you can't spell STATIONERY and you're SELLING the stuff, YOU look foolish.

    Pardon me for attempting to help YOU save face.

    I do not, nor have I ever described myself as an "expert". As for what will thrive and what won't, I didn't address this point.

    No, I don't know your buyers, nor, frankly do I care to.
    I am, though, glad I am not one of them.

    As for my "qualifications"? 2,400+ questions answered in three years, an 86 percent acceptance rate, over one million words of content created for this site. What have YOU contributed to the world of business in the last three years?

    Were you taking over my business after 30 years of trading I'd feel sorry for my former customers. Good day to you and good luck.
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