Question

Topic: Taglines/Names

Need A Tagline For Silk Floral Rental Company

Posted by Anonymous on 7/20/2012 at 11:45 AM ET 250 Points
I am a floral designer & create custom silk floral centerpieces for wedding receptions & ceremonies for Rent. I also rent wedding decor like pillars, wedding arches, vases, etc. I sell custom wedding bouquets, corsages, & boutonnieres. The name of my company is Stylish Stems. I've been in business for 3 years and have yet to come up with a tagline that really captures what I do- making custom silk floral centerpieces for RENT, yet selling bouquets & corsages. Help!!
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RESPONSES

  • Posted on 7/20/2012 at 12:16 PM Accepted
    So why do you feel you need a tagline? What do you expect it to do for you? What do you want a tagline to communicate, or do you simply want it to add an emotional dimension to the business name?

    Instead of focusing on what YOU do and what you rent or sell, we need to focus on the emotional benefit a customer would expect when they rent or buy stuff from you. People don't buy products; they buy benefits.

    So who is your primary target audience? Where do they live? What are they seeking when they find you?
  • Posted by ben.singkol on 7/20/2012 at 4:54 PM Accepted
    A tagline, much like a business name will usually come to you organically as you build your brand and analyze your industry. If you don't have time or the patience to wait for it to come to you, there are a few creative firms that will help you with the creative side of branding your business.

    Many of these firms have reasonable rates and can alleviate some of the stress involved with needing to think of a tagline while you have other things on your plate.
  • Posted on 7/25/2012 at 4:03 AM Author
    thank you, but these are not the answers I was looking for
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