Question

Topic: Taglines/Names

Marketing Title/tagline For Christmas

Posted by Anonymous on 7/24/2012 at 9:58 PM ET 250 Points
Hi! I am in dire need of a tagline or a title for our store's marketing efforts for Christmas.

We will be focusing our efforts on toys this Christmas. In fact, we are gearing up for our first Toy Congress.

However, we are having difficulties in coining the most fitting name/tagline in marketing our Christmas highlight. An associate has coined "Christmas and Toys" but we are looking for a much fitting tag/name.

We are hoping you could help us with our dilemma. This is very important.

We will be looking forward to your responses.

Thank you!

Ana Lu
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/25/2012 at 12:29 PM Accepted
    (Aside: I think you're looking for a headline for your advertising for this campaign, and not a tagline for your business itself.)

    What's special/remarkable about YOUR toys?
    Who specifically are you trying to convey the message to?
    Where are they located?
    And what's a "Toy Congress" (and why should someone care)?
  • Posted by Gary Bloomer on 7/25/2012 at 1:29 PM Accepted
    You do not have a dilemma, you have a choice.

    Christmas means a good deal more than just toys. What else do you sell and to whom? Where do you sell these things?

    Please tell us more.
  • Posted on 7/31/2012 at 2:38 AM Author
    Hi!

    Sorry for the late response. I was on leave last week and we have no work on weekends.

    To answer your questions...

    We sell a variety of merchandise aside from toys but for the Christmas season, we will be highlighting our Toys Department through our TOY CONGRESS. Toy Congress is a bazaar/fair highlighting toys. This would be our first time to conduct one in our store and we want it to leave an impression.

    We want to convey our message to moms - majority of our store's customers - though their kids.

    Maybe if you could suggest a title for our marketing campaign we would highly appreciate it.
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