Question

Topic: Taglines/Names

Tagline For A Brand Of Decorative Laminates

Posted by Anonymous on 7/25/2012 at 2:45 AM ET 250 Points
I am supposed to come up with a tagline for our client who manufactures decorative laminates. The name is 'Esta'. The brand's personality is stylish and modern. Please suggest me a peppy tagline that does not include the word 'laminates' neither 'Esta'.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/25/2012 at 8:29 AM Accepted
    Where is the target market located?
    Who is tagline for: consumers or retailers?
    "Stylish and modern" is quite vague - who specifically would be purchasing it - income level, project type, etc.?
  • Posted on 7/25/2012 at 7:14 PM Accepted
    We need more information if we're to be helpful to you. Start by answering Jay's questions (above). Most important is a clear and specific definition of your primary target audience. Then tell us what important and unique benefit you deliver to that target audience.
  • Posted on 7/28/2012 at 9:03 PM Accepted
    What exactly is a decorative laminate?
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