Know-How Exchange : Taglines/Names

The campaign in question is to raise money for scholarships and bursaries in order to lessen the debt burden incurred by medical students upon graduation. The idea behind the campaign is that people "buy" a chair in order to help generate more doctors, thereby creating a seat for a patient without a doctor. I hope that's clear. I should point out that donors will not actually receive a chair. The suggested name was the Chair-ity Campaign which they have since decided to change. The difficulty I'm having is coming up with an all-encompassing name. I have plenty of taglines but no ideas for that one phrase that encapsulates the idea. If you have any suggestions I'd be very grateful

Thanks