Question

Topic: Taglines/Names

Need To Name A Workflow Process

Posted by angela.weiser on 7/31/2012 at 4:08 PM ET 250 Points
We are a Specialty Contractor and Maintenance Firm. We are differentiating ourselves by using the latest technology in estimating. We would like to name our work flow process.

We are using CAD-Duct, CAD-Mech, EST-Duct, EST-Mech, etc. Autodesk has rebranded the whole suite to "Autodesk Fabrication".

We would like to incorporate innovation and our tacit knowledge into the workflow process name.

Here is one I came up with but, not feeling it.

"Innovative Delivery Process"
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RESPONSES

  • Posted on 7/31/2012 at 5:34 PM Accepted
    Who is the target audience for the name? Who needs to know it? What do you want them to think when they hear the name?
  • Posted by Jay Hamilton-Roth on 7/31/2012 at 7:53 PM Accepted
    Estimate Smarter
  • Posted by angela.weiser on 8/1/2012 at 9:00 AM Author
    Our target audience: Architects, Engineers, Building Owners, General Contractors.

    We want to convey that we have the latest technology that saves time and money and also want to convey that we have vast amount of knowledge within the company.

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