Question

Topic: Taglines/Names

Need A Name For Handmade Stamped Sport Jewelry Bus

Posted by Anonymous on 8/5/2012 at 2:58 PM ET 250 Points
Hello...I am looking for a name and tagline for my home based jewelry business. I make hand stamp jewelry that is personailzed for your favorite sports, or your childs name, number, etc. Thanks!
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RESPONSES

  • Posted on 8/5/2012 at 4:58 PM Accepted
    Who is in your primary target audience? Where are they? How do they find you? Why might they want to buy stuff from you? What unique and important benefit should they expect? Locals or tourists?

    The name and tagline should be as much about the benefit for your primary target audience as they are about what you want to sell.
  • Posted on 8/5/2012 at 5:18 PM Author
    I will be selling these at craft fairs, sporting tournaments and online. Hopefully in boutiques eventually. My customers will be between the ages of 10-50. People buy these necklaces,bracelets, and keychains for themselves, their children, and for gifts .
  • Posted by SteveByrneMarketing on 8/5/2012 at 6:28 PM Accepted
    Have you checked out - https://www.etsy.com/

    Etsy is a well branded site designed just for folks like you. The advantage is your target audience is already going there and can easily search for your specific product offerings. As opposed to you trying to create a web presence through your own efforts, which will be time consuming and expensive.

    Steve
  • Posted on 8/5/2012 at 10:26 PM Author
    I will definitely be checking this website out!
    Thanx!
  • Posted by masaiculin on 8/7/2012 at 3:34 AM Accepted
    The name and tagline should be as much about the benefit for your primary target audience as they are about what you want to sell.

    Read more: https://www.marketingprofs.com/ea/qst_question.asp?qstID=39823#ixzz22qMWB7M...
  • Posted by Jay Hamilton-Roth on 8/7/2012 at 8:53 AM Accepted
    Handy Jewelry
    Custom Hands Jewelry
    Hand-To-Hand Jewelry
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