Question

Topic: Taglines/Names

Help Name A New Compounding Pharmacy Business

Posted by Anonymous on 8/12/2012 at 9:23 PM ET 125 Points
I am in the process of creating a new compounding pharmacy business. There are several in my region with geographic-type names (Central, Triangle, and more). I'd rather avoid the same naming theme. With the compounding business, I certainly need to project precision, accuracy, high quality. The industry has taken some credibility hits. As a new entry, I can't do the playful side (e.g. no "Compounds R Us"). We will compound for children, adults, pets, and farm animals. We will sell to consumers, doctors, and healthcare facilities. What say ye?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/13/2012 at 3:19 PM Member
    Do people in your area understand what benefit a compounding pharmacy offers them? How will your pharmacy be better/different than your competition? And what specific credibility issues do you need to overcome?
  • Posted on 8/17/2012 at 10:20 PM Author
    I think Accurate and Quality are not distinctive enough. Precision has potential.

    Re understanding benefit, it seems many people are familiar that certain pharmacies compound. However, unless they have a need, they don't know WHAT gets compounded. So... "No" they don't understand the benefit. Other compounding pharmacies are retail pharmacies that also do compounding. I am setting this up as a compounding-only pharmacy. Credibility hits include pharmacy in Missouri deliberately diluting the strength of chemotherapy, one in Florida mixing too high a dose in error that killed champion horses, contaminated injections made in South Carolina, FDA wanting to prohibit pharmacies from compounding. Still, overall reputation is good- but nothing to play around with. As compounding-only, more compounding focus, more technology, more options, able to create the reputation without it being clouded by retail pharmacy images.
  • Posted on 8/22/2012 at 8:57 PM Author
    I was hoping for more response.
    Anyone??
  • Posted on 8/22/2012 at 9:17 PM Member
    Value compounding
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