Question

Topic: Taglines/Names

Name For Electric/electrician Comany.

Posted by shlomoyob on 8/16/2012 at 12:03 PM ET 125 Points
Looking to name my Electrician company that is based in Lakewood, NJ. Designing and building electric systems- Residential commercial and industrial.
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RESPONSES

  • Posted on 8/16/2012 at 1:00 PM Accepted
    Im guessing that the name Ideally needs to exude expertise, reliability, innovation, environmental credentials and end user control/cost saving - which might result in something very contrived and/or dull -so, aiming for something more useable:

    - Professional power management (ppm)
    - power control systems (pcs)
    - light and power essentials (lpe)

    Or with some location rationale

    - Garden State electrical systems
    - 732 power and light
    - Ocean power design

    Or go for something emotional/fun

    - Sparx
    - Htz
    - flat blade

    Feel free to play around with these ideas.
  • Posted by shlomoyob on 8/16/2012 at 1:31 PM Author
    Thanks mark. The names are def something to think about. How about putting my last name with one of the names? and what would be a good professional tagline for any name? Thanks
  • Posted by Jay Hamilton-Roth on 8/16/2012 at 2:03 PM Accepted
    Why not simply, "Lakewood Electrical Contractors"? It'll help your search engine results, and clearly articulates who you serve and what you offer.

    As for including your name, don't bother, unless you're already well-known in the community. It's vanity for you, and doesn't add any value to your name for prospective customers.
  • Posted by shlomoyob on 8/16/2012 at 3:16 PM Author
    I am quite known in our community. As far as search engine goes, i am not sure that in this line of work customers will be searching online for a contractor... i think the residential customers will know me by name and the bigger jobs/commercial is me- being a go-getter and bidding on jobs... hmmm most of the companys here either have a name associating with lakewood... or their own name... But if i did use my name i would still like it to be professional. Can i email you my name ? thanks so much
  • Posted by Jay Hamilton-Roth on 8/17/2012 at 5:56 AM Member
    You can contact me (or other members of the MarketingProfs community) directly by clicking on my name (either above my posting or to the right, under the KHE Experts listing).
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