Question

Topic: Taglines/Names

Business Name For A Specialist Travel Agency

Posted by Anonymous on 8/19/2012 at 8:08 AM ET 250 Points
SERVICE

We are the leading specialists for New Zealand education, accommodation, and travel services. Our key service initially will be study abroad packages, with the intention of expanding our services to tours, internships, and home stays.

MARKET

Our initial services will be provided to Japanese junior and senior high school students. With expansion, our services will reach Japanese university students, Japanese educational institutes, New Zealand educational institutes, and New Zealand businesses.

ADVANTAGE

We provide a safe gateway into New Zealand for study and a total English experience. We complete all administration with regards to visa, travel documents, accommodation, and study within a suitable institute, as well as providing full Japanese and English support.

We are trying to create a name that relates to the above but also not restricted to New Zealand as we will expand our services in the future...any ideas?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/19/2012 at 9:18 PM Accepted
    Before you attempt to conquer the world, and be everything for everyone, focus on one niche well, and grow your business strategically. If this makes sense to you, then a name that's New Zealand focused makes the best sense, since ultimately travel to NZ is what you're trying to achieve. For example consider: "We Are Kiwi" and "Kiwi Immersion".
  • Posted on 8/23/2012 at 9:48 PM Author
    Thank you Jay,

    What you said does make a lot of sense, and we have considered that avenue, but a lot of experts have already informed us that once we choose a brand name, you're stuck with it.

    This is why we are taking the company name very seriously and we have to choose well. In other words, the company name is permanent and will be geared for future expansion, but the tagline (slogan) can be changed. For example, XYZ Company "The Best Kiwi Immersion Experience".

    Thank you for your advice...
  • Posted on 8/23/2012 at 11:02 PM Accepted
    Japan English Coach/Academy

  • Posted on 8/23/2012 at 11:29 PM Author
    Thank you Jay and HydroNext,

    This website has been very helpful so I'll close this question and start a new one.
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