Know-How Exchange : Taglines/Names

If your plan is to start your own event, apart from your school duties, you might want to review any and all possible contract clauses about conflict of interest: if you're employed as a hockey coach and you go off and do your own thing on school time or while you're still employed by the school, you create (intentionally or not) a situation that could be seen as a conflict of interest and one that could, in theory, be used to justify the termination of your employment.

As for a logo, you need to hire a designer, not a marketer. Here, I advise working WITH a professional designer, NOT with the son or daughter of a friend of a friend who is "good at art", you need someone who knows what they're doing, which means paying for it.

As for a tag line, without a name in place, the tag line can't work. Ideally, the name needs to convey what you'll do for your ideal clients and sadly, "Hoc Camps" doesn't do that: you'll have people asking "What's a hoc?" which is not good.

So, before you go any farther, you need to figure out any issues of conflict and you need to resolve them, otherwise you're shooting in the dark.

Take The Field - "We build hockey champions"

Future Stars Camp - "Scotland's premier hockey camp"

Highland Hockey Academy - "Girls with sticks"

Elite Field Hockey - "Where the best come to play"

Mix and match names and taglines and see if you like any of them.

These are based on a brand emphasizing skill, high level, exclusive, etc. If you're looking to with with freindly, open, fun, then you would need something softer.