Know-How Exchange : Taglines/Names

Near Luxury, Highly Affordable

also, you have two options for adding "Boca Raton".

As part of the name:
"Banyan Place in Boca Raton"

Or as part of the tagline:
Near Luxury & Highly Affordable in Boca Raton"

Steve

Since you're not a luxury community, leave the word out in your tagline, such as: "Affordable Interdependent Living In Boca Raton". Let the reader make the connection of luxury/Boca Raton to your location.

I think Jay's suggestion nails it.

Often, the simple implied receipt of luxury is enough to plant the seed of perception that connects the desired outcome of living in luxury to the "idea" of luxury.

Luxury can be implied or hinted at photographically: through modest efforts in staging and lighting, through the inclusion of strategically places, well to do, healthy looking people, and through set design (including the use of doorways with views through to other spaces), and through the use of other lines of sight. Travel brochure publishers, interior design magazines, and real estate agents use these techniques to great effect in their respective niches and there's no reason why you can't "borrow" from these niches when you're setting up your shots.

The imagery then renders the use of the word "luxury" unnecessary—the impression made by the image does all the heavy lifting by giving a visual feel of luxury (which fuels perception).

Meanwhile, the line of text positions the idea of affordable luxury which then conditions the thinking which in turn connects the two ideas. As long as the actual environment RESEMBLES the image in real life there can be no argument or accusation of deception on your part.