Question

Topic: Taglines/Names

Tagline For A Graphic / Webdesign Solution Company

Posted by proof74 on 8/24/2012 at 11:02 PM ET 250 Points
Hey everybody, i'm a student from switzerland and I'm currently building up my own business. I do graphic and web design and now I'm look for a catchy tagline or slogan.

Basically most of my design are made for clubbing-advertisement such as Flyer, Trailers and Websites. But now I'm serving customer which come are from all kind of business and that's why id like to have a sticky tagline.

Currently my tagline is "Quality Made In Switzerland" , but its not really a tagline.

I really need your help: you have a look at my website to get an impression of what I'm looking for: proofdesign.net

Well i hope you guys can help me. Sorry for my bad english.

Thanks & Regards
Leonardo

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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/25/2012 at 9:13 AM Accepted
    (Aside: Leonardo - while you care about "what design is all about" - your customers are likely not to care in the same way. There basic issue is "will this flyer/logo/website bring me more of the kinds of customers I'm looking for?". In a word "effectiveness".)

    Since your business name doesn't tell your prospective customers what you do or for who, your tagline needs to make it obvious. For example: "Quality Custom Business Artwork" or "Original Web & Graphic Designs".
  • Posted by proof74 on 8/25/2012 at 1:06 PM Author
    Thanks Jay for your answer ! The 2 taglines are nice but im looking for something more catchy. Maybe you can develop something out of these two taglines into something more catchy. thanks in advance

  • Posted by Gary Bloomer on 8/25/2012 at 2:35 PM Accepted
    I'll only say this once:

    FORGET "CATCHY"!

    If a client comes to you and the most memorable thing about their experience with you is your name, you've got a serious business problem.

    Catchy does not sell. Ever. Anywhere.

    Just use your name and the words "graphic design" or "graphic designer".

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