Question

Topic: Taglines/Names

Need The Right Tagline For Personal Training Bus.

Posted by Anonymous on 8/28/2012 at 6:44 PM ET 250 Points
Market niche is baby boomer women looking to reinvent themselves physically and emotionally thru exercise. Name of the business is "Project Reinvention". The graphic artist I hired has the tagline "discover the beauty of change", but this doesn't really tell people we are about fitness for women "of a certain age". Looking for some ideas for a tagline that really let's people know who we serve and why.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 8/28/2012 at 8:38 PM Accepted
    Can you be more specific about: where your business will be located, what "age" women, what income level, what unique benefit(s) you offer, etc.? Since "Project Reinvention" doesn't give a clue that this is about fitness, your tagline needs to make this crystal-clear.
  • Posted on 8/28/2012 at 8:51 PM Author
    Jay,
    The "age" level is baby boomer women (as above)which will be women in the 50-60'ish category. Income level will be upper income; unique benefits are customized one-on-one personal training programs for women by a woman. Location is in South Tampa, Florida which is a small, but somewhat affluent part of the city. It's about women reinventing themselves/their body in this next stage of their life.

    Thanks!!
  • Posted by Jay Hamilton-Roth on 8/28/2012 at 9:27 PM Member
    Your 1-on-1 Personal Training Awaits
    It's Your Turn To Get Fit
    Specializing In Women's Fitness
    Fit Is The New Fab
  • Posted on 8/30/2012 at 7:31 AM Author
    What does everyone think of this?

    Logo will be:
    Project Reinvention
    Women's Fitness * Personal Training

    Your physical reinvention starts here!
    or
    Make Fitness a part of your Reinvention!
  • Posted by Jay Hamilton-Roth on 8/30/2012 at 8:13 AM Member
    I wouldn't suggest repeating the word "reinvention" in your tagline, since it's already in your business name and doesn't help to describe what services you offer or why someone would want them.
  • Posted on 8/30/2012 at 9:23 AM Author
    Any other suggestions? Anyone? The services being provided are going to be noted right under the name.

    How about "Discover a NEW YOU through fitness!
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