Question

Topic: Taglines/Names

Tagline For A Clothing Store Store

Posted by tyvalerieloraine_sshs09 on 9/3/2012 at 5:52 AM ET 250 Points
Hi, I am currently having my thesis and i am assigned to change the tagline of the clothing store named STOiC.

STOiC is free-spirited, fun, radical-ethical. It is a clothing store that caters to women ages 22-34, they sell a variety of clothes from dresses to outerwear, they also offer shoes and accessories from consignors. Their target market are those who are a bit individual when it comes to their fashion.

The aim of the store is for their customer to wear what they want. The owner said, "Our clothes help aid your personality to bloom." Their is a stoic girl within us, the stoic girl is pretty but she doesn't flaunt it. She "Quietly disturbs the fashion scene."


Their current tagline is
"wear your state of mind"


I really like their tagline and I am thinking about retaining the thought of the tagline.
I came up with "you are what you wear" but I think it sounds bad.

I am open with but I am open to any suggestions.

Thank you so much in advance!:)





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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/3/2012 at 8:56 AM Accepted
    We won't do your thesis work for you, but we can help you with the renaming process.

    Some questions:
    - Why do they need to change their tagline?
    - What do they hope a new tagline will do?
    - How is their tagline perceived by their target market?
    - What's not being conveyed well?
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